{"id":871,"date":"2026-11-04T17:23:33","date_gmt":"2026-11-04T17:23:33","guid":{"rendered":"https:\/\/mikewaltman.com\/?page_id=871"},"modified":"2026-11-07T00:57:41","modified_gmt":"2026-11-07T00:57:41","slug":"florida-coral-reef-portfolio","status":"publish","type":"page","link":"https:\/\/mikewaltman.com\/?page_id=871","title":{"rendered":"Florida&#8217;s Coral Reef \u2014 Portfolio Overview"},"content":{"rendered":"\n<style>\n.mw-pj{--ink:#1a3035;--muted:#53696c;--accent:#146d6b;--line:#d5e2df;--paper:#fbfcfa;--mist:#eaf3f0;font-family:Arial,Helvetica,sans-serif;color:var(--ink);background:var(--paper);font-size:16px;line-height:1.65;width:100vw;max-width:none;margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw);box-sizing:border-box}\n.mw-pj *{box-sizing:border-box}.mw-pj h1,.mw-pj h2,.mw-pj h3,.mw-pj p{margin:0}.mw-pj a{text-decoration:none;color:inherit}.mw-pj a:focus-visible{outline:3px solid #35b6ab;outline-offset:4px}\n.mw-pj .wrap{width:min(1120px,calc(100% - 48px));margin:0 auto}.mw-pj h1,.mw-pj h2,.mw-pj h3{font-family:Georgia,'Times New Roman',serif;font-weight:400;letter-spacing:-.035em;line-height:1.16}.mw-pj h1{font-size:clamp(40px,5.8vw,70px)}.mw-pj h2{font-size:clamp(27px,3.2vw,39px)}.mw-pj h3{font-size:24px}.mw-pj p{color:var(--muted)}\n.mw-pj .nav{background:#fff;border-bottom:1px solid var(--line)}.mw-pj .navin{display:flex;gap:6px;align-items:center;flex-wrap:wrap;padding:13px 0}.mw-pj .navin a,.mw-pj .navin span{font-size:13px;padding:7px 12px;color:var(--muted);border-radius:3px}.mw-pj .navin a:hover{background:#eaf3f0;color:var(--accent)}.mw-pj .navin .active{background:#eaf3f0;color:#115c58;font-weight:700}\n.mw-pj .crumbs{font-size:12px;color:#617978;margin-bottom:14px}.mw-pj .crumbs a{color:var(--accent)}.mw-pj .eyebrow{font-size:11px;text-transform:uppercase;letter-spacing:.17em;font-weight:700;color:#367671;margin-bottom:15px}.mw-pj .hero{background:linear-gradient(112deg,#f2f7f4 0%,#ebf4f0 65%,#d9eae4 100%);border-bottom:1px solid #d8e5df;padding:65px 0 63px}.mw-pj .hero h1{max-width:960px;margin-bottom:20px}.mw-pj .lead{font-size:clamp(17px,2vw,20px);line-height:1.65;max-width:800px}.mw-pj .disclosure{font-size:13px;color:#4c6e6a;max-width:840px;margin-top:24px}.mw-pj .section{padding:62px 0}.mw-pj .section+.section{border-top:1px solid var(--line)}.mw-pj .section h2{margin-bottom:18px}.mw-pj .section-intro{font-size:16px;max-width:750px;margin-bottom:26px}\n.mw-pj .grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}.mw-pj .grid.three{grid-template-columns:repeat(3,minmax(0,1fr))}.mw-pj .tile{display:block;border:1px solid var(--line);background:#fff;padding:27px 28px;min-height:190px;transition:border-color .15s,transform .15s}.mw-pj a.tile:hover{border-color:var(--accent);transform:translateY(-2px)}.mw-pj .index{font-family:Georgia,serif;font-size:25px;color:#5c8e86;margin-bottom:18px}.mw-pj .tile h3{margin-bottom:9px}.mw-pj .tile p{font-size:14px;line-height:1.65}.mw-pj .link{display:inline-block;color:var(--accent);font-weight:700;border-bottom:1px solid var(--accent);margin-top:17px;font-size:13px;padding-bottom:2px}.mw-pj .panel{background:#eaf3f0;padding:32px;border:1px solid #d5e2df}.mw-pj .panel h3{margin-bottom:13px}.mw-pj .panel p{line-height:1.74}.mw-pj .note{font-size:13px}.mw-pj .footnav{background:#1b3b40;color:#fff;padding:38px 0}.mw-pj .footnav p{color:#d2e1df;font-size:14px}.mw-pj .footnav a{color:#fff;text-decoration:underline;text-underline-offset:5px}.mw-pj .smallcaps{font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.13em;color:#367671}.mw-pj .tagline{display:flex;flex-wrap:wrap;gap:9px;margin-top:16px}.mw-pj .tagline span{padding:6px 10px;border:1px solid #c5ded7;color:#2d6660;font-size:12px;background:#f5faf8}\n@media(max-width:800px){.mw-pj .grid.three{grid-template-columns:1fr 1fr}.mw-pj .hero{padding:50px 0}.mw-pj .section{padding:44px 0}}\n@media(max-width:580px){.mw-pj .wrap{width:calc(100% - 32px)}.mw-pj .grid,.mw-pj .grid.three{grid-template-columns:1fr}.mw-pj .navin{gap:0}.mw-pj .navin a,.mw-pj .navin span{padding:7px 8px;font-size:12px}.mw-pj .tile{min-height:0}.mw-pj .hero h1{font-size:43px}.mw-pj .panel{padding:22px}}\n<\/style>\n<div class=\"mw-pj\" aria-label=\"Florida coral reef communications portfolio\"><nav class=\"nav\" aria-label=\"Coral reef project navigation\"><div class=\"wrap navin\"><span class=\"active\" aria-current=\"page\">Overview<\/span><a href=\"\/?page_id=872\">Organizational strategy<\/a><a href=\"\/?page_id=873\">Ongoing communications<\/a><a href=\"\/?page_id=874\">BleachWatch 2027<\/a><a href=\"\/?page_id=875\">Work samples<\/a><\/div><\/nav><section class=\"hero\"><div class=\"wrap\"><div class=\"crumbs\"><a href=\"\/\">Home<\/a> \/ <a href=\"\/?page_id=871\">Florida&#8217;s Coral Reef<\/a> \/ Overview<\/div><p class=\"eyebrow\">Independent conservation communications project<\/p><h1>Florida&#8217;s Coral Reef<\/h1><p class=\"lead\">An independent conservation communications strategy and campaign portfolio: organizational planning, ongoing science and stewardship communications, and a focused BleachWatch 2027 recruitment campaign.<\/p><p class=\"disclosure\">Independent hypothetical portfolio project. Not affiliated with, commissioned by, or endorsed by the Florida Department of Environmental Protection.<\/p><div class=\"tagline\" aria-label=\"Portfolio development status\"><span>Three strategic levels developed<\/span><span>June 2027 editorial case study<\/span><span>Five content samples in production<\/span><\/div><\/div><\/section><section class=\"section\"><div class=\"wrap\"><h2>Explore the work<\/h2><p class=\"section-intro\">Each section opens a dedicated page. Choose the level of detail relevant to you.<\/p><div class=\"grid\"><a class=\"tile\" href=\"\/?page_id=872\"><div class=\"index\">01<\/div><h3>Organizational strategy<\/h3><p>A developed parent framework rooted in published program priorities and evidence.<\/p><span class=\"link\">Explore section \u2197<\/span><\/a><a class=\"tile\" href=\"\/?page_id=873\"><div class=\"index\">02<\/div><h3>Ongoing communications<\/h3><p>A developed strategy for public education, reef science, stewardship and coordinated distribution.<\/p><span class=\"link\">Explore section \u2197<\/span><\/a><a class=\"tile\" href=\"\/?page_id=874\"><div class=\"index\">03<\/div><h3>BleachWatch 2027<\/h3><p>A developed hypothetical recruitment campaign with defined audiences, objectives, messaging and evaluation.<\/p><span class=\"link\">Explore section \u2197<\/span><\/a><a class=\"tile\" href=\"\/?page_id=875\"><div class=\"index\">04<\/div><h3>Work samples<\/h3><p>The June planning case study and a curated library for five forthcoming content samples.<\/p><span class=\"link\">Explore section \u2197<\/span><\/a><\/div><\/div><\/section><section class=\"section\"><div class=\"wrap\"><h2>How the pieces connect<\/h2><div class=\"panel\"><h3>One organizational framework, two workstreams<\/h3><p>The parent CRCP communications strategy guides recurring communications and the focused BleachWatch campaign. The June editorial calendar demonstrates coordination between the two workstreams; selected writing samples will link back to the strategies as they are finished.<\/p><div class=\"tagline\"><span>Organizational strategy<\/span><span>Ongoing communications<\/span><span>BleachWatch campaign<\/span><span>Work samples<\/span><\/div><\/div><\/div><\/section><section class=\"section\" id=\"overview-calendar-feature\"><div class=\"wrap\"><p class=\"eyebrow\">Editorial planning example<\/p><h2>From strategy to coordinated content<\/h2><p class=\"section-intro\">The <strong>June 2027 Integrated Editorial Calendar<\/strong> connects reef education, science communication, stewardship and a seasonal recruitment campaign. Eight editorial subjects inform a five-week proposed schedule, with 21 publishing, outreach, distribution and coordination activities. It is an illustrative plan, not a record of real DEP publication.<\/p><a class=\"tile\" href=\"\/?page_id=907\"><div class=\"index\">Case study \/ June 2027<\/div><h3>View the integrated editorial calendar<\/h3><p>See the subjects, audiences, distribution choices and provisional production approach behind the writing samples.<\/p><span class=\"link\">Explore editorial planning \u2197<\/span><\/a><\/div><\/section><section class=\"section\"><div class=\"wrap\"><h2>Evidence and limitations<\/h2><p class=\"section-intro\">The work uses publicly available information about Florida DEP&#8217;s Coral Reef Conservation Program. The 2020\u20132025 strategic plan is treated as a historical published source, not an assumed current strategy. Proposed 2027 actions, partnerships, targets, and evaluation methods are illustrative; no implementation or results are claimed.<\/p><\/div><\/section><div class=\"footnav\"><div class=\"wrap\"><p>Return to <a href=\"\/\">homepage<\/a> or explore one of the project sections above.<\/p><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>OverviewOrganizational strategyOngoing communicationsBleachWatch 2027Work samples Home \/ Florida&#8217;s Coral Reef \/ Overview Independent conservation communications project Florida&#8217;s Coral Reef An independent conservation communications strategy and campaign portfolio: organizational planning, ongoing science and stewardship communications, and a focused BleachWatch 2027 recruitment campaign. Independent hypothetical portfolio project. Not affiliated with, commissioned by, or endorsed by the Florida [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"footnotes":""},"class_list":["post-871","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages\/871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=871"}],"version-history":[{"count":4,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages\/871\/revisions"}],"predecessor-version":[{"id":998,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages\/871\/revisions\/998"}],"wp:attachment":[{"href":"https:\/\/mikewaltman.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}