{"id":872,"date":"2026-11-04T17:23:38","date_gmt":"2026-11-04T17:23:38","guid":{"rendered":"https:\/\/mikewaltman.com\/?page_id=872"},"modified":"2026-11-07T00:57:45","modified_gmt":"2026-11-07T00:57:45","slug":"organizational-strategy","status":"publish","type":"page","link":"https:\/\/mikewaltman.com\/?page_id=872","title":{"rendered":"Organizational communications strategy"},"content":{"rendered":"\n<style>\n.mw-pj{--ink:#1a3035;--muted:#53696c;--accent:#146d6b;--line:#d5e2df;--paper:#fbfcfa;--mist:#eaf3f0;font-family:Arial,Helvetica,sans-serif;color:var(--ink);background:var(--paper);font-size:16px;line-height:1.65;width:100vw;max-width:none;margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw);box-sizing:border-box}\n.mw-pj *{box-sizing:border-box}.mw-pj h1,.mw-pj h2,.mw-pj h3,.mw-pj p{margin:0}.mw-pj a{text-decoration:none;color:inherit}.mw-pj a:focus-visible{outline:3px solid #35b6ab;outline-offset:4px}\n.mw-pj .wrap{width:min(1120px,calc(100% - 48px));margin:0 auto}.mw-pj h1,.mw-pj h2,.mw-pj h3{font-family:Georgia,'Times New Roman',serif;font-weight:400;letter-spacing:-.035em;line-height:1.16}.mw-pj h1{font-size:clamp(40px,5.8vw,70px)}.mw-pj h2{font-size:clamp(27px,3.2vw,39px)}.mw-pj h3{font-size:24px}.mw-pj p{color:var(--muted)}\n.mw-pj .nav{background:#fff;border-bottom:1px solid var(--line)}.mw-pj .navin{display:flex;gap:6px;align-items:center;flex-wrap:wrap;padding:13px 0}.mw-pj .navin a,.mw-pj .navin span{font-size:13px;padding:7px 12px;color:var(--muted);border-radius:3px}.mw-pj .navin a:hover{background:#eaf3f0;color:var(--accent)}.mw-pj .navin .active{background:#eaf3f0;color:#115c58;font-weight:700}\n.mw-pj .crumbs{font-size:12px;color:#617978;margin-bottom:14px}.mw-pj .crumbs a{color:var(--accent)}.mw-pj .eyebrow{font-size:11px;text-transform:uppercase;letter-spacing:.17em;font-weight:700;color:#367671;margin-bottom:15px}.mw-pj .hero{background:linear-gradient(112deg,#f2f7f4 0%,#ebf4f0 65%,#d9eae4 100%);border-bottom:1px solid #d8e5df;padding:65px 0 63px}.mw-pj .hero h1{max-width:960px;margin-bottom:20px}.mw-pj .lead{font-size:clamp(17px,2vw,20px);line-height:1.65;max-width:800px}.mw-pj .disclosure{font-size:13px;color:#4c6e6a;max-width:840px;margin-top:24px}.mw-pj .section{padding:54px 0}.mw-pj .section+.section{border-top:1px solid var(--line)}.mw-pj .section h2{margin-bottom:18px}.mw-pj .section-intro{font-size:16px;max-width:750px;margin-bottom:26px}\n.mw-pj .grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}.mw-pj .grid.three{grid-template-columns:repeat(3,minmax(0,1fr))}.mw-pj .tile{display:block;border:1px solid var(--line);background:#fff;padding:27px 28px;min-height:190px;transition:border-color .15s,transform .15s}.mw-pj a.tile:hover{border-color:var(--accent);transform:translateY(-2px)}.mw-pj .index{font-family:Georgia,serif;font-size:25px;color:#5c8e86;margin-bottom:18px}.mw-pj .tile h3{margin-bottom:9px}.mw-pj .tile p{font-size:14px;line-height:1.65}.mw-pj .link{display:inline-block;color:var(--accent);font-weight:700;border-bottom:1px solid var(--accent);margin-top:17px;font-size:13px;padding-bottom:2px}.mw-pj .panel{background:#eaf3f0;padding:32px;border:1px solid #d5e2df}.mw-pj .panel h3{margin-bottom:13px}.mw-pj .panel p{line-height:1.74}.mw-pj .note{font-size:13px}.mw-pj .footnav{background:#1b3b40;color:#fff;padding:38px 0}.mw-pj .footnav p{color:#d2e1df;font-size:14px}.mw-pj .footnav a{color:#fff;text-decoration:underline;text-underline-offset:5px}.mw-pj .smallcaps{font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.13em;color:#367671}.mw-pj .tagline{display:flex;flex-wrap:wrap;gap:9px;margin-top:16px}.mw-pj .tagline span{padding:6px 10px;border:1px solid #c5ded7;color:#2d6660;font-size:12px;background:#f5faf8}\n@media(max-width:800px){.mw-pj .grid.three{grid-template-columns:1fr 1fr}.mw-pj .hero{padding:50px 0}.mw-pj .section{padding:40px 0}}\n@media(max-width:580px){.mw-pj .wrap{width:calc(100% - 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Not affiliated with, commissioned by, or endorsed by the Florida Department of Environmental Protection.<\/p><\/div><\/section><nav class=\"page-directory\" aria-label=\"On this page\"><div class=\"wrap\"><p class=\"page-directory-label\">On this page<\/p><div class=\"page-directory-links\"><a href=\"#mw-sec-context\">Context<\/a><a href=\"#mw-sec-priorities\">Strategic priorities<\/a><a href=\"#mw-sec-approach\">Integrated approach<\/a><a href=\"#mw-sec-audiences\">Audiences<\/a><a href=\"#mw-sec-workstreams\">Workstreams &#038; coordination<\/a><a href=\"#mw-sec-evidence\">Evidence &#038; limitations<\/a><\/div><\/div><\/nav><section class=\"section\"><div class=\"wrap\"><h2 id=\"mw-sec-context\">Organizational context<\/h2><div class=\"panel\"><h3>Working within an established conservation program<\/h3><p>This hypothetical framework explores how communications could support Florida DEP&#8217;s Coral Reef Conservation Program, with an emphasis on Southeast Florida. The published CRCP Strategic Plan 2020\u20132025 provides historical organizational context, particularly its Education and Outreach priorities; it is not assumed to remain the approved 2027 plan.<\/p><p>CRCP already has documented research, conservation, educational, stewardship, and citizen-science activities. Public examples include program resources, the Reef Ambassador Initiative, BleachWatch, and a 2024 Southeast Florida Reef Review bulletin. Proposed communications would build on and complement relevant established efforts, not presume a need to replace them.<\/p><\/div><\/div><\/section>\n<section class=\"section\"><div class=\"wrap\"><h2 id=\"mw-sec-priorities\">Priorities informing the strategy<\/h2><p class=\"section-intro\">The published 2020\u20132025 plan identifies three Education and Outreach objectives. These are illustrative communications contributions\u2014not additional official DEP objectives, numerical targets, or an exhaustive list of activities.<\/p><div class=\"grid three\"><div class=\"tile\"><div class=\"index\">2.1<\/div><h3>Education and awareness<\/h3><p>Support public understanding of reef ecosystems, threats, research, and conservation activities.<\/p><\/div><div class=\"tile\"><div class=\"index\">2.2<\/div><h3>Partnerships<\/h3><p>Support informed communication and engagement with relevant stakeholders and partners.<\/p><\/div><div class=\"tile\"><div class=\"index\">2.3<\/div><h3>Citizen science<\/h3><p>Explain existing participation opportunities and help relevant audiences understand how they can contribute.<\/p><\/div><\/div><\/div><\/section>\n<section class=\"section\"><div class=\"wrap\"><h2 id=\"mw-sec-approach\">Integrated communications approach<\/h2><p class=\"section-intro\">Each proposed campaign or asset identifies a primary organizational purpose and intended audience response. Education, partner engagement, and participation can reinforce that purpose where useful, but additional goals or activities are not included simply to cover every priority. This treats the three objectives as a common foundation rather than isolated communications programs.<\/p><div class=\"panel\"><h3>From evidence to communications decisions<\/h3><p>Documented organizational goals and relevant evidence inform audience choices, intended responses, communications approaches, and how results would be assessed. Specific objectives, messages, channels, and measures are developed within the appropriate workstream or asset plan.<\/p><\/div><\/div><\/section>\n<section class=\"section\"><div class=\"wrap\"><h2 id=\"mw-sec-audiences\">Audience considerations<\/h2><p class=\"section-intro\">Potential audiences include reef users, coastal communities, educators, and stakeholder or partner networks. Depending on the initiative, they may be direct audiences, intermediaries, or collaborators. Specific priorities and intended responses should be chosen for each communications purpose rather than imposing one audience hierarchy across all activities.<\/p><\/div><\/section>\n<section class=\"section\"><div class=\"wrap\"><h2 id=\"mw-sec-workstreams\">Connected communications workstreams<\/h2><p class=\"section-intro\">The parent framework guides two complementary strategic areas, each developed for this independent portfolio with its own audiences, intended responses, proposed activities and evaluation approach.<\/p><div class=\"grid\"><a class=\"tile\" href=\"\/?page_id=873\"><div class=\"index\">01<\/div><h3>Ongoing CRCP communications<\/h3><p>Recurring science communication, public education, stakeholder engagement, reef stewardship, and relevant program information.<\/p><span class=\"link\">Explore \u2197<\/span><\/a><a class=\"tile\" href=\"\/?page_id=874\"><div class=\"index\">02<\/div><h3>BleachWatch 2027<\/h3><p>A proposed recruitment and training campaign for eligible recreational reef divers, with conditional communications for already-trained observers when conditions warrant.<\/p><span class=\"link\">Explore \u2197<\/span><\/a><\/div><p class=\"compact\" style=\"margin:22px 0\"><a href=\"\/?page_id=907\" style=\"color:#146d6b;text-decoration:underline;text-underline-offset:4px\"><strong>See the June 2027 integrated editorial calendar \u2197<\/strong><\/a> for an applied one-month example of how the two workstreams coordinate.<\/p><div class=\"panel\" style=\"margin-top:22px\"><h3>Coordination, prioritization, and learning<\/h3><p>Ongoing communications and focused campaigns would be considered together when planning topics, timing, and distribution. Communications attention could adapt to reef conditions, scientific developments, audience needs, and emerging opportunities. Lessons from each workstream would inform broader planning without merging their distinct objectives and performance measures.<\/p><\/div><\/div><\/section>\n<section class=\"section\"><div class=\"wrap\"><h2 id=\"mw-sec-evidence\">Evidence and implementation boundaries<\/h2><p class=\"section-intro\">The approach draws on public program information, relevant science, and audience research. The developed ongoing communications and BleachWatch strategy pages document audience choices, messages, formats, distribution and proposed evaluation approaches. Operational specifics and future content briefs may still require verification. Public sources do not establish DEP&#8217;s internal staffing, approvals, resources, or communications performance. No actual DEP coordination, implemented campaign, partner commitment, or achieved result is claimed.<\/p><\/div><\/section><div class=\"footnav\"><div class=\"wrap\"><p><a href=\"\/?page_id=871\">\u2190 Project overview<\/a> &nbsp;&nbsp; <a href=\"\/?page_id=875#org-samples\">Browse work samples \u2197<\/a><\/p><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>OverviewOrganizational strategyOngoing communicationsBleachWatch 2027Work samples Home \/ Florida&#8217;s Coral Reef \/ Organizational strategy 01 \/ Parent communications framework Organizational strategy A developed organizational communications framework connecting published conservation priorities to recurring public communications and a focused recruitment campaign. Independent hypothetical portfolio project. 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