{"id":873,"date":"2026-11-04T17:23:42","date_gmt":"2026-11-04T17:23:42","guid":{"rendered":"https:\/\/mikewaltman.com\/?page_id=873"},"modified":"2026-11-07T00:58:18","modified_gmt":"2026-11-07T00:58:18","slug":"ongoing-communications","status":"publish","type":"page","link":"https:\/\/mikewaltman.com\/?page_id=873","title":{"rendered":"Ongoing CRCP communications"},"content":{"rendered":"\n<style>\n.mw-pj{--ink:#1a3035;--muted:#53696c;--accent:#146d6b;--line:#d5e2df;--paper:#fbfcfa;--mist:#eaf3f0;font-family:Arial,Helvetica,sans-serif;color:var(--ink);background:var(--paper);font-size:16px;line-height:1.65;width:100vw;max-width:none;margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw);box-sizing:border-box}\n.mw-pj *{box-sizing:border-box}.mw-pj h1,.mw-pj h2,.mw-pj h3,.mw-pj p{margin:0}.mw-pj a{text-decoration:none;color:inherit}.mw-pj a:focus-visible{outline:3px solid #35b6ab;outline-offset:4px}\n.mw-pj .wrap{width:min(1120px,calc(100% - 48px));margin:0 auto}.mw-pj h1,.mw-pj h2,.mw-pj h3{font-family:Georgia,'Times New Roman',serif;font-weight:400;letter-spacing:-.035em;line-height:1.16}.mw-pj h1{font-size:clamp(40px,5.8vw,70px)}.mw-pj h2{font-size:clamp(27px,3.2vw,39px)}.mw-pj h3{font-size:24px}.mw-pj p{color:var(--muted)}\n.mw-pj .nav{background:#fff;border-bottom:1px solid var(--line)}.mw-pj .navin{display:flex;gap:6px;align-items:center;flex-wrap:wrap;padding:13px 0}.mw-pj .navin a,.mw-pj .navin span{font-size:13px;padding:7px 12px;color:var(--muted);border-radius:3px}.mw-pj .navin a:hover{background:#eaf3f0;color:var(--accent)}.mw-pj .navin .active{background:#eaf3f0;color:#115c58;font-weight:700}\n.mw-pj .crumbs{font-size:12px;color:#617978;margin-bottom:14px}.mw-pj .crumbs a{color:var(--accent)}.mw-pj .eyebrow{font-size:11px;text-transform:uppercase;letter-spacing:.17em;font-weight:700;color:#367671;margin-bottom:15px}.mw-pj .hero{background:linear-gradient(112deg,#f2f7f4 0%,#ebf4f0 65%,#d9eae4 100%);border-bottom:1px solid #d8e5df;padding:65px 0 63px}.mw-pj .hero h1{max-width:960px;margin-bottom:20px}.mw-pj .lead{font-size:clamp(17px,2vw,20px);line-height:1.65;max-width:800px}.mw-pj .disclosure{font-size:13px;color:#4c6e6a;max-width:840px;margin-top:24px}.mw-pj .section{padding:62px 0}.mw-pj .section+.section{border-top:1px solid var(--line)}.mw-pj .section h2{margin-bottom:18px}.mw-pj .section-intro{font-size:16px;max-width:750px;margin-bottom:26px}\n.mw-pj .grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}.mw-pj .grid.three{grid-template-columns:repeat(3,minmax(0,1fr))}.mw-pj .tile{display:block;border:1px solid var(--line);background:#fff;padding:27px 28px;min-height:190px;transition:border-color .15s,transform .15s}.mw-pj a.tile:hover{border-color:var(--accent);transform:translateY(-2px)}.mw-pj .index{font-family:Georgia,serif;font-size:25px;color:#5c8e86;margin-bottom:18px}.mw-pj .tile h3{margin-bottom:9px}.mw-pj .tile p{font-size:14px;line-height:1.65}.mw-pj .link{display:inline-block;color:var(--accent);font-weight:700;border-bottom:1px solid var(--accent);margin-top:17px;font-size:13px;padding-bottom:2px}.mw-pj .panel{background:#eaf3f0;padding:32px;border:1px solid #d5e2df}.mw-pj .panel h3{margin-bottom:13px}.mw-pj .panel p{line-height:1.74}.mw-pj .note{font-size:13px}.mw-pj .footnav{background:#1b3b40;color:#fff;padding:38px 0}.mw-pj .footnav p{color:#d2e1df;font-size:14px}.mw-pj .footnav a{color:#fff;text-decoration:underline;text-underline-offset:5px}.mw-pj .smallcaps{font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.13em;color:#367671}.mw-pj .tagline{display:flex;flex-wrap:wrap;gap:9px;margin-top:16px}.mw-pj .tagline span{padding:6px 10px;border:1px solid #c5ded7;color:#2d6660;font-size:12px;background:#f5faf8}\n@media(max-width:800px){.mw-pj .grid.three{grid-template-columns:1fr 1fr}.mw-pj .hero{padding:50px 0}.mw-pj .section{padding:44px 0}}\n@media(max-width:580px){.mw-pj .wrap{width:calc(100% - 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Not affiliated with, commissioned by, or endorsed by the Florida Department of Environmental Protection.<\/p><p class=\"compact\" style=\"margin-top:14px;color:#245e58\"><strong>Strategy development:<\/strong> Substantively complete for this portfolio. Individual articles and other communications assets are being produced separately.<\/p><\/div><\/section><nav class=\"page-directory\" aria-label=\"On this page\"><div class=\"wrap\"><p class=\"page-directory-label\">On this page<\/p><div class=\"page-directory-links\"><a href=\"#mw-sec-outcomes\">Intended outcomes<\/a><a href=\"#mw-sec-audience-strategy\">Audience strategy<\/a><a href=\"#mw-sec-planning\">Editorial planning<\/a><a href=\"#mw-sec-distribution\">Distribution approach<\/a><a href=\"#mw-sec-connected-work\">Connected work<\/a><a href=\"#mw-sec-planning-details\">Planning details<\/a><\/div><\/div><\/nav><section class=\"section\"><div class=\"wrap\"><h2 id=\"mw-sec-outcomes\">Intended outcomes<\/h2><div class=\"panel\"><h3>Six complementary outcome areas<\/h3><ul class=\"point-list\"><li>Knowledge and understanding<\/li><li>Reef awareness and appreciation<\/li><li>Stewardship behavior<\/li><li>Conservation and citizen-science participation<\/li><li>Stakeholder engagement<\/li><li>Visibility of conservation science and program activities<\/li><\/ul><p class=\"compact\">These are strategic aims, not quantified performance commitments. Coverage may overlap and varies by audience and purpose; specific responses and measures will be defined in future briefs.<\/p><\/div><\/div><\/section><section class=\"section\"><div class=\"wrap\"><h2 id=\"mw-sec-audience-strategy\">Audience strategy<\/h2><p class=\"section-intro\">Broad public education is complemented by more targeted communications for reef users and stakeholders. Three non-ranked categories organize potential audiences; their roles as recipients, intermediaries, collaborators, or information sources depend on the initiative. The examples below show possible applications, not selected deliverables or verified audience responses.<\/p>\n<table class=\"audience-matrix\" aria-label=\"Illustrative communications approaches for six audience groups\"><caption>Illustrative audience applications \u2014 proposed communications, not production commitments<\/caption><thead><tr><th scope=\"col\">Example audience<\/th><th scope=\"col\">Proposed communication<\/th><th scope=\"col\">Intended response<\/th><th scope=\"col\">Why this audience?<\/th><\/tr><\/thead><tbody>\n<tr class=\"aud-group\"><th colspan=\"4\" scope=\"rowgroup\">General public and coastal communities<\/th><\/tr>\n<tr><th scope=\"row\">Coastal residents<\/th><td data-label=\"Proposed communication\">Accessible explainer on the ecological and economic value of Southeast Florida&#8217;s reefs<\/td><td data-label=\"Intended response\">Better understand and appreciate the reefs&#8217; importance<\/td><td data-label=\"Selection rationale\">Residents have a connection to the coastal environment without necessarily using reefs directly.<\/td><\/tr>\n<tr><th scope=\"row\">Students and educators<\/th><td data-label=\"Proposed communication\">Reef ecology educational resource<\/td><td data-label=\"Intended response\">Develop understanding of reef ecosystems; enable educators to share that knowledge<\/td><td data-label=\"Selection rationale\">Educational settings provide opportunities for science communication.<\/td><\/tr>\n<tr class=\"aud-group\"><th colspan=\"4\" scope=\"rowgroup\">Recreational and professional reef users<\/th><\/tr>\n<tr><th scope=\"row\">Recreational boaters<\/th><td data-label=\"Proposed communication\">Seasonal guidance on avoiding physical reef damage<\/td><td data-label=\"Intended response\">Understand and practice relevant reef-protection behaviors<\/td><td data-label=\"Selection rationale\">Boating activities can directly affect reef habitats.<\/td><\/tr>\n<tr><th scope=\"row\">Recreational divers<\/th><td data-label=\"Proposed communication\">Explanation of coral disease research and monitoring<\/td><td data-label=\"Intended response\">Understand a reef threat and the conservation work addressing it<\/td><td data-label=\"Selection rationale\">Divers can directly observe reef conditions.<\/td><\/tr>\n<tr class=\"aud-group\"><th colspan=\"4\" scope=\"rowgroup\">Professional, institutional and community stakeholders<\/th><\/tr>\n<tr><th scope=\"row\">Dive operators<\/th><td data-label=\"Proposed communication\">Reef stewardship information suitable for communicating to customers<\/td><td data-label=\"Intended response\">Understand and potentially share relevant guidance<\/td><td data-label=\"Selection rationale\">Operators can be both direct audiences and intermediaries.<\/td><\/tr>\n<tr><th scope=\"row\">Marine researchers<\/th><td data-label=\"Proposed communication\">Interview or profile explaining a verified conservation project<\/td><td data-label=\"Intended response\">Contribute scientific expertise to accurate public communications<\/td><td data-label=\"Selection rationale\">Researchers can serve as information sources, collaborators, and audiences.<\/td><\/tr>\n<\/tbody><\/table><\/div><\/section>\n<section class=\"section\"><div class=\"wrap\"><h2 id=\"mw-sec-planning\">Planning and execution<\/h2><div class=\"panel\"><h3>Consistent themes, flexible planning<\/h3><p>Recurring content will draw on four educational themes: <strong>reef ecology and value<\/strong>, <strong>threats to reef health<\/strong>, <strong>science and conservation work, including the people involved<\/strong>, and <strong>stewardship and participation<\/strong>. Themes can overlap within individual pieces. Editorial planning will also leave room for timely scientific developments, reef conditions, events, seasonal recreation, stakeholder information, and participation opportunities without imposing ongoing publishing quotas. A separate June 2027 case study illustrates a single proposed month.<\/p><\/div><p class=\"compact\" style=\"margin-top:18px\"><strong>See the plan in action:<\/strong> <a href=\"\/?page_id=907\" style=\"color:#146d6b;text-decoration:underline;text-underline-offset:4px\">June 2027 Integrated Editorial Calendar \u2197<\/a> demonstrates coordination with BleachWatch alongside wider CRCP communications. Dates and staffing assumptions are illustrative.<\/p><\/div><\/section><section class=\"section\"><div class=\"wrap\"><h2 id=\"mw-sec-distribution\">Distribution approach<\/h2><p class=\"section-intro\">Three complementary channels would share an editorial foundation, with content adapted to each channel and useful links connecting audiences to deeper information or participation opportunities.<\/p><div class=\"grid three\"><div class=\"tile\"><h3>Website content hub<\/h3><p>An organized, searchable home for reef education, science, conservation developments, and relevant external resources, with newsletter signup and social links.<\/p><\/div><div class=\"tile\"><h3>Monthly email newsletter<\/h3><p>A proposed standalone publication combining original explanations and CRCP updates with curated reef research, outside resources, and opportunities. Readers can follow links to deeper website content and valuable external sources.<\/p><\/div><div class=\"tile\"><h3>Social media<\/h3><p>Support education, engagement, and discovery by adapting shared editorial material to appropriate platforms and directing interested audiences toward useful resources and subscriptions.<\/p><\/div><\/div><p class=\"section-intro\" style=\"margin:20px 0 0\">Occasional targeted emails could address time-sensitive developments or specific audience needs. Partner and community sharing, along with relevant earned-media coverage, could extend reach. This is a proposed channel model, not a claim of DEP platform access, mailing-list permissions, staffing, or existing newsletter operations.<\/p><\/div><\/section>\n<section class=\"section\"><div class=\"wrap\"><h2 id=\"mw-sec-connected-work\">Where the work will appear<\/h2><div class=\"grid\"><a class=\"tile\" href=\"\/?page_id=872\"><div class=\"index\">A<\/div><h3>Parent strategy<\/h3><p>See how ongoing communications decisions fit the wider CRCP framework.<\/p><span class=\"link\">Explore \u2197<\/span><\/a><a class=\"tile\" href=\"\/?page_id=875\"><div class=\"index\">B<\/div><h3>Work samples<\/h3><p>Explore completed writing, educational, outreach, and reporting deliverables as they become available.<\/p><span class=\"link\">Explore \u2197<\/span><\/a><\/div><\/div><\/section><section class=\"section\" data-portfolio-depth=\"873\"><div class=\"wrap\"><h2 id=\"mw-sec-planning-details\">Explore ongoing communications planning<\/h2><p class=\"section-intro\">The developed strategy is illustrated by the June 2027 integrated editorial calendar; detailed audience research and evaluation planning remain available as supporting evidence.<\/p><div class=\"grid \"><a class=\"tile\" href=\"\/?page_id=907\"><div class=\"index\">01<\/div><h3>June 2027 editorial calendar<\/h3><p>An integrated one-month planning case study: eight working subjects, a proposed publishing schedule, channel adaptations and an illustrative production model.<\/p><span class=\"link\">View details \u2197<\/span><\/a><a class=\"tile\" href=\"\/?page_id=905\"><div class=\"index\">02<\/div><h3>Audience and stakeholder pool<\/h3><p>The broad, provisional CRCP audience register supporting future content and engagement decisions.<\/p><span class=\"link\">View details \u2197<\/span><\/a><\/div><\/div><\/section><div class=\"footnav\"><div class=\"wrap\"><p><a href=\"\/?page_id=871\">\u2190 Project overview<\/a> &nbsp;&nbsp; <a href=\"\/?page_id=875#ongoing-samples\">Browse work samples \u2197<\/a><\/p><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>OverviewOrganizational strategyOngoing communicationsBleachWatch 2027Work samples Home \/ Florida&#8217;s Coral Reef \/ Ongoing CRCP communications 02 \/ Recurring communications Ongoing CRCP communications A developed hypothetical communications strategy for reef education, science translation, stewardship, stakeholder engagement and recurring program information. Independent hypothetical portfolio project. Not affiliated with, commissioned by, or endorsed by the Florida Department of Environmental [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":871,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"footnotes":""},"class_list":["post-873","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages\/873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=873"}],"version-history":[{"count":5,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages\/873\/revisions"}],"predecessor-version":[{"id":1000,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages\/873\/revisions\/1000"}],"up":[{"embeddable":true,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages\/871"}],"wp:attachment":[{"href":"https:\/\/mikewaltman.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}