{"id":875,"date":"2026-11-04T17:23:50","date_gmt":"2026-11-04T17:23:50","guid":{"rendered":"https:\/\/mikewaltman.com\/?page_id=875"},"modified":"2026-11-07T00:58:50","modified_gmt":"2026-11-07T00:58:50","slug":"work-samples","status":"publish","type":"page","link":"https:\/\/mikewaltman.com\/?page_id=875","title":{"rendered":"Work samples library"},"content":{"rendered":"\n<style>\n.mw-pj{--ink:#1a3035;--muted:#53696c;--accent:#146d6b;--line:#d5e2df;--paper:#fbfcfa;--mist:#eaf3f0;font-family:Arial,Helvetica,sans-serif;color:var(--ink);background:var(--paper);font-size:16px;line-height:1.65;width:100vw;max-width:none;margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw);box-sizing:border-box}\n.mw-pj *{box-sizing:border-box}.mw-pj h1,.mw-pj h2,.mw-pj h3,.mw-pj p{margin:0}.mw-pj a{text-decoration:none;color:inherit}.mw-pj a:focus-visible{outline:3px solid #35b6ab;outline-offset:4px}\n.mw-pj .wrap{width:min(1120px,calc(100% - 48px));margin:0 auto}.mw-pj h1,.mw-pj h2,.mw-pj h3{font-family:Georgia,'Times New Roman',serif;font-weight:400;letter-spacing:-.035em;line-height:1.16}.mw-pj h1{font-size:clamp(40px,5.8vw,70px)}.mw-pj h2{font-size:clamp(27px,3.2vw,39px)}.mw-pj h3{font-size:24px}.mw-pj p{color:var(--muted)}\n.mw-pj .nav{background:#fff;border-bottom:1px solid var(--line)}.mw-pj .navin{display:flex;gap:6px;align-items:center;flex-wrap:wrap;padding:13px 0}.mw-pj .navin a,.mw-pj .navin span{font-size:13px;padding:7px 12px;color:var(--muted);border-radius:3px}.mw-pj .navin a:hover{background:#eaf3f0;color:var(--accent)}.mw-pj .navin .active{background:#eaf3f0;color:#115c58;font-weight:700}\n.mw-pj .crumbs{font-size:12px;color:#617978;margin-bottom:14px}.mw-pj .crumbs a{color:var(--accent)}.mw-pj .eyebrow{font-size:11px;text-transform:uppercase;letter-spacing:.17em;font-weight:700;color:#367671;margin-bottom:15px}.mw-pj .hero{background:linear-gradient(112deg,#f2f7f4 0%,#ebf4f0 65%,#d9eae4 100%);border-bottom:1px solid #d8e5df;padding:65px 0 63px}.mw-pj .hero h1{max-width:960px;margin-bottom:20px}.mw-pj .lead{font-size:clamp(17px,2vw,20px);line-height:1.65;max-width:800px}.mw-pj .disclosure{font-size:13px;color:#4c6e6a;max-width:840px;margin-top:24px}.mw-pj .section{padding:62px 0}.mw-pj .section+.section{border-top:1px solid var(--line)}.mw-pj .section h2{margin-bottom:18px}.mw-pj .section-intro{font-size:16px;max-width:750px;margin-bottom:26px}\n.mw-pj .grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}.mw-pj .grid.three{grid-template-columns:repeat(3,minmax(0,1fr))}.mw-pj .tile{display:block;border:1px solid var(--line);background:#fff;padding:27px 28px;min-height:190px;transition:border-color .15s,transform .15s}.mw-pj a.tile:hover{border-color:var(--accent);transform:translateY(-2px)}.mw-pj .index{font-family:Georgia,serif;font-size:25px;color:#5c8e86;margin-bottom:18px}.mw-pj .tile h3{margin-bottom:9px}.mw-pj .tile p{font-size:14px;line-height:1.65}.mw-pj .link{display:inline-block;color:var(--accent);font-weight:700;border-bottom:1px solid var(--accent);margin-top:17px;font-size:13px;padding-bottom:2px}.mw-pj .panel{background:#eaf3f0;padding:32px;border:1px solid #d5e2df}.mw-pj .panel h3{margin-bottom:13px}.mw-pj .panel p{line-height:1.74}.mw-pj .note{font-size:13px}.mw-pj .footnav{background:#1b3b40;color:#fff;padding:38px 0}.mw-pj .footnav p{color:#d2e1df;font-size:14px}.mw-pj .footnav a{color:#fff;text-decoration:underline;text-underline-offset:5px}.mw-pj .smallcaps{font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.13em;color:#367671}.mw-pj .tagline{display:flex;flex-wrap:wrap;gap:9px;margin-top:16px}.mw-pj .tagline span{padding:6px 10px;border:1px solid #c5ded7;color:#2d6660;font-size:12px;background:#f5faf8}\n@media(max-width:800px){.mw-pj .grid.three{grid-template-columns:1fr 1fr}.mw-pj .hero{padding:50px 0}.mw-pj .section{padding:44px 0}}\n@media(max-width:580px){.mw-pj .wrap{width:calc(100% - 32px)}.mw-pj .grid,.mw-pj .grid.three{grid-template-columns:1fr}.mw-pj .navin{gap:0}.mw-pj .navin a,.mw-pj .navin span{padding:7px 8px;font-size:12px}.mw-pj .tile{min-height:0}.mw-pj .hero h1{font-size:43px}.mw-pj .panel{padding:22px}}\n\n\/* Work sample publication sections *\/\n.mw-pj .sample-lane{border-top:1px solid var(--line);padding:26px 0;scroll-margin-top:24px}.mw-pj .sample-lane:last-child{border-bottom:1px solid var(--line)}.mw-pj .sample-lane h3{margin:4px 0 9px}.mw-pj .sample-lane .sample-status{font-size:13px;color:#627a77;margin:8px 0}.mw-pj .sample-lane a{color:var(--accent);text-decoration:underline;text-underline-offset:4px;font-weight:700;font-size:13px}.mw-pj .sample-lane .sample-intro{max-width:760px}\n<\/style>\n<div class=\"mw-pj\" aria-label=\"Florida coral reef communications portfolio\"><nav class=\"nav\" aria-label=\"Coral reef project navigation\"><div class=\"wrap navin\"><a href=\"\/?page_id=871\">Overview<\/a><a href=\"\/?page_id=872\">Organizational strategy<\/a><a href=\"\/?page_id=873\">Ongoing communications<\/a><a href=\"\/?page_id=874\">BleachWatch 2027<\/a><span class=\"active\" aria-current=\"page\">Work samples<\/span><\/div><\/nav><section class=\"hero\"><div class=\"wrap\"><div class=\"crumbs\"><a href=\"\/\">Home<\/a> \/ <a href=\"\/?page_id=871\">Florida&#8217;s Coral Reef<\/a> \/ Work samples<\/div><p class=\"eyebrow\">04 \/ Curated deliverables<\/p><h1>Work samples<\/h1><p class=\"lead\">Planning case studies and finished communications samples, each connected to an audience, purpose and wider conservation communications strategy.<\/p><p class=\"disclosure\">Independent hypothetical portfolio project. Not affiliated with, commissioned by, or endorsed by the Florida Department of Environmental Protection.<\/p><\/div><\/section><section class=\"section\"><div class=\"wrap\"><h2>Browse by workstream<\/h2><p class=\"section-intro\">The three connected strategies have been substantively developed for this independent exercise. The writing samples are a separate production stage; the pages below describe the planning and rationale behind them.<\/p><div class=\"grid three\"><a class=\"tile\" href=\"\/?page_id=872\"><div class=\"index\">01<\/div><h3>Organizational strategy<\/h3><p>A developed organizational framework grounded in published priorities and documented conservation activities.<\/p><span class=\"link\">Explore \u2197<\/span><\/a><a class=\"tile\" href=\"\/?page_id=873\"><div class=\"index\">02<\/div><h3>Ongoing CRCP<\/h3><p>A developed ongoing communications strategy, including the June editorial planning example.<\/p><span class=\"link\">Explore \u2197<\/span><\/a><a class=\"tile\" href=\"\/?page_id=874\"><div class=\"index\">03<\/div><h3>BleachWatch 2027<\/h3><p>A developed campaign strategy covering diver recruitment, dive-community outreach and proposed evaluation.<\/p><span class=\"link\">Explore \u2197<\/span><\/a><\/div><\/div><\/section><section class=\"section\" id=\"strategy-planning\"><div class=\"wrap\"><p class=\"eyebrow\">Strategy &amp; planning<\/p><h2>Featured editorial-planning case study<\/h2><p class=\"section-intro\">A developed illustrative calendar can demonstrate strategic coordination before every individual article is written. It is separate from the five finished content samples required for the portfolio launch.<\/p><a class=\"tile\" href=\"\/?page_id=907\"><div class=\"index\">June 2027 \u00b7 Planning example<\/div><h3>Integrated Editorial Calendar<\/h3><p>Eight editorial subjects, five planned weeks and 21 proposed placements coordinate coral-reef education, science translation, reef stewardship and BleachWatch recruitment. Includes the editorial rationale, distribution approach, provisional workload model and clear boundaries between planned work and completed writing.<\/p><p class=\"note\" style=\"margin-top:14px\"><strong>Status:<\/strong> Illustrative portfolio planning case study. Dated activities and feasibility estimates remain proposed; no real DEP publication or results claimed.<\/p><span class=\"link\">Explore the calendar case study \u2197<\/span><\/a><\/div><\/section><section class=\"section\"><div class=\"wrap\"><h2>Selected completed work<\/h2><div class=\"panel\"><h3>Portfolio collection<\/h3><p>This library will show reviewed, finished communications materials. Each entry will identify its workstream, intended audience, purpose, and the deliverable itself. No finished writing\/content samples are published in this collection yet. The developed strategy and calendar case studies are available above.<\/p><\/div><\/div><\/section><section class=\"section\"><div class=\"wrap\"><h2>Work samples by workstream<\/h2><p class=\"section-intro\">The sections below provide permanent destinations for reviewed deliverables. Supporting strategy and research remain available through their linked case-study pages.<\/p><div class=\"sample-lanes\" aria-label=\"Work sample collections by workstream\"><section id=\"org-samples\" class=\"sample-lane\"><p class=\"smallcaps\">01 \/ Organizational strategy<\/p><h3>Organizational strategy<\/h3><p class=\"sample-intro\">The organizational communications strategy is presented as a developed hypothetical framework. Supporting planning and finished materials can be explored through its case-study page.<\/p><p class=\"sample-status\">Strategy developed for this independent portfolio exercise; no commissioned work or actual DEP implementation claimed.<\/p><a href=\"\/?page_id=872\">Explore organizational strategy \u2197<\/a><\/section><section id=\"ongoing-samples\" class=\"sample-lane\"><p class=\"smallcaps\">02 \/ Ongoing communications<\/p><h3>Ongoing CRCP communications<\/h3><p class=\"sample-intro\">The ongoing strategy and June editorial calendar are developed. Finished science, stewardship and other content assets will be added as they are approved.<\/p><p class=\"sample-status\">Content samples in production; none marked finished or published here yet.<\/p><a href=\"\/?page_id=873\">Explore ongoing communications \u2197<\/a><\/section><section id=\"bleachwatch-samples\" class=\"sample-lane\"><p class=\"smallcaps\">03 \/ Campaign deliverables<\/p><h3>BleachWatch 2027<\/h3><p class=\"sample-intro\">The BleachWatch campaign strategy is developed. Recruitment landing-page copy and dive-operator outreach email are among the selected assets being finalized.<\/p><p class=\"sample-status\">Campaign content assets in production; none marked finished or published here yet.<\/p><a href=\"\/?page_id=874\">Explore BleachWatch campaign \u2197<\/a><\/section><\/div><\/div><\/section><section class=\"section\" data-portfolio-depth=\"875\"><div class=\"wrap\"><h2>How each deliverable connects to the strategy<\/h2><p class=\"section-intro\">An asset will appear here once completed and reviewed. Its entry will link back to the audience, messaging and implementation decisions it supports.<\/p><div class=\"grid \"><a class=\"tile\" href=\"\/?page_id=909\"><div class=\"index\">01<\/div><h3>Purpose and audience<\/h3><p>Example: the dive-business outreach email arises from the decision to use trusted operator networks.<\/p><span class=\"link\">View details \u2197<\/span><\/a><a class=\"tile\" href=\"\/?page_id=910\"><div class=\"index\">02<\/div><h3>Message rationale<\/h3><p>The stakeholder proposition and its limits live in the Messaging Framework.<\/p><span class=\"link\">View details \u2197<\/span><\/a><a class=\"tile\" href=\"\/?page_id=911\"><div class=\"index\">03<\/div><h3>Distribution and evaluation<\/h3><p>The outreach plan defines the proposed route; the measurement page shows what response could be observed.<\/p><span class=\"link\">View details \u2197<\/span><\/a><a class=\"tile\" href=\"\/?page_id=912\"><div class=\"index\">04<\/div><h3>Campaign measurement<\/h3><p>Outcome-level evidence remains distinct from simply producing and distributing an email.<\/p><span class=\"link\">View details \u2197<\/span><\/a><\/div><\/div><\/section><div class=\"footnav\"><div class=\"wrap\"><p><a href=\"\/?page_id=871\">\u2190 Project overview<\/a> &nbsp;&nbsp; <a href=\"\/?page_id=875\">Browse work samples \u2197<\/a><\/p><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>OverviewOrganizational strategyOngoing communicationsBleachWatch 2027Work samples Home \/ Florida&#8217;s Coral Reef \/ Work samples 04 \/ Curated deliverables Work samples Planning case studies and finished communications samples, each connected to an audience, purpose and wider conservation communications strategy. Independent hypothetical portfolio project. Not affiliated with, commissioned by, or endorsed by the Florida Department of Environmental Protection. 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