{"id":904,"date":"2026-11-04T18:03:40","date_gmt":"2026-11-04T18:03:40","guid":{"rendered":"https:\/\/mikewaltman.com\/?page_id=904"},"modified":"2026-11-07T00:59:28","modified_gmt":"2026-11-07T00:59:28","slug":"crcp-context-evidence","status":"publish","type":"page","link":"https:\/\/mikewaltman.com\/?page_id=904","title":{"rendered":"CRCP context &#038; evidence"},"content":{"rendered":"\n<style>\n.mw-pj{--ink:#1a3035;--muted:#53696c;--accent:#146d6b;--line:#d5e2df;--paper:#fbfcfa;--mist:#eaf3f0;font-family:Arial,Helvetica,sans-serif;color:var(--ink);background:var(--paper);font-size:16px;line-height:1.65;width:100vw;max-width:none;margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw);box-sizing:border-box}\n.mw-pj *{box-sizing:border-box}.mw-pj h1,.mw-pj h2,.mw-pj h3,.mw-pj p{margin:0}.mw-pj a{text-decoration:none;color:inherit}.mw-pj a:focus-visible{outline:3px solid #35b6ab;outline-offset:4px}\n.mw-pj .wrap{width:min(1120px,calc(100% - 48px));margin:0 auto}.mw-pj h1,.mw-pj h2,.mw-pj h3{font-family:Georgia,'Times New Roman',serif;font-weight:400;letter-spacing:-.035em;line-height:1.16}.mw-pj h1{font-size:clamp(40px,5.8vw,70px)}.mw-pj h2{font-size:clamp(27px,3.2vw,39px)}.mw-pj h3{font-size:24px}.mw-pj p{color:var(--muted)}\n.mw-pj .nav{background:#fff;border-bottom:1px solid var(--line)}.mw-pj .navin{display:flex;gap:6px;align-items:center;flex-wrap:wrap;padding:13px 0}.mw-pj .navin a,.mw-pj .navin span{font-size:13px;padding:7px 12px;color:var(--muted);border-radius:3px}.mw-pj .navin a:hover{background:#eaf3f0;color:var(--accent)}.mw-pj .navin .active{background:#eaf3f0;color:#115c58;font-weight:700}\n.mw-pj .crumbs{font-size:12px;color:#617978;margin-bottom:14px}.mw-pj .crumbs a{color:var(--accent)}.mw-pj .eyebrow{font-size:11px;text-transform:uppercase;letter-spacing:.17em;font-weight:700;color:#367671;margin-bottom:15px}.mw-pj .hero{background:linear-gradient(112deg,#f2f7f4 0%,#ebf4f0 65%,#d9eae4 100%);border-bottom:1px solid #d8e5df;padding:65px 0 63px}.mw-pj .hero h1{max-width:960px;margin-bottom:20px}.mw-pj .lead{font-size:clamp(17px,2vw,20px);line-height:1.65;max-width:800px}.mw-pj .disclosure{font-size:13px;color:#4c6e6a;max-width:840px;margin-top:24px}.mw-pj .section{padding:62px 0}.mw-pj .section+.section{border-top:1px solid var(--line)}.mw-pj .section h2{margin-bottom:18px}.mw-pj .section-intro{font-size:16px;max-width:750px;margin-bottom:26px}\n.mw-pj .grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}.mw-pj .grid.three{grid-template-columns:repeat(3,minmax(0,1fr))}.mw-pj .tile{display:block;border:1px solid var(--line);background:#fff;padding:27px 28px;min-height:190px;transition:border-color .15s,transform .15s}.mw-pj a.tile:hover{border-color:var(--accent);transform:translateY(-2px)}.mw-pj .index{font-family:Georgia,serif;font-size:25px;color:#5c8e86;margin-bottom:18px}.mw-pj .tile h3{margin-bottom:9px}.mw-pj .tile p{font-size:14px;line-height:1.65}.mw-pj .link{display:inline-block;color:var(--accent);font-weight:700;border-bottom:1px solid var(--accent);margin-top:17px;font-size:13px;padding-bottom:2px}.mw-pj .panel{background:#eaf3f0;padding:32px;border:1px solid #d5e2df}.mw-pj .panel h3{margin-bottom:13px}.mw-pj .panel p{line-height:1.74}.mw-pj .note{font-size:13px}.mw-pj .footnav{background:#1b3b40;color:#fff;padding:38px 0}.mw-pj .footnav p{color:#d2e1df;font-size:14px}.mw-pj .footnav a{color:#fff;text-decoration:underline;text-underline-offset:5px}.mw-pj .smallcaps{font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.13em;color:#367671}.mw-pj .tagline{display:flex;flex-wrap:wrap;gap:9px;margin-top:16px}.mw-pj .tagline span{padding:6px 10px;border:1px solid #c5ded7;color:#2d6660;font-size:12px;background:#f5faf8}\n@media(max-width:800px){.mw-pj .grid.three{grid-template-columns:1fr 1fr}.mw-pj .hero{padding:50px 0}.mw-pj .section{padding:44px 0}}\n@media(max-width:580px){.mw-pj .wrap{width:calc(100% - 32px)}.mw-pj .grid,.mw-pj .grid.three{grid-template-columns:1fr}.mw-pj .navin{gap:0}.mw-pj .navin a,.mw-pj .navin span{padding:7px 8px;font-size:12px}.mw-pj .tile{min-height:0}.mw-pj .hero h1{font-size:43px}.mw-pj .panel{padding:22px}}\n\n.mw-pj .subnav{background:#f2f7f4;border-bottom:1px solid var(--line)}.mw-pj .subnav .wrap{display:flex;flex-wrap:wrap;align-items:center;gap:5px;padding:10px 0}.mw-pj .subnav a,.mw-pj .subnav span{font-size:13px;padding:5px 10px;color:#335e59}.mw-pj .subnav span.here{font-weight:700;background:#dcebe6}.mw-pj .subnav a:hover{color:#146d6b;text-decoration:underline}\n.mw-pj .eyecall{margin-top:22px;display:inline-block;font-size:12px;background:#fff;border:1px solid #c9dfd8;padding:6px 11px;color:#416c66}.mw-pj .detail-grid{display:grid;grid-template-columns:minmax(0,1.4fr) minmax(230px,.6fr);gap:25px;align-items:start}.mw-pj .work-note{padding:22px;background:#eaf3f0;border-left:3px solid #146d6b}.mw-pj .work-note strong{display:block;margin-bottom:8px;font-size:13px;color:#1b3b40}.mw-pj .work-note p{font-size:13px;line-height:1.7}.mw-pj .point-list{list-style:none;margin:0;padding:0}.mw-pj .point-list li{border-top:1px solid #d5e2df;padding:15px 0;color:#415c61}.mw-pj .point-list strong{color:#1a3035}.mw-pj .compact{font-size:14px;line-height:1.75;max-width:820px}.mw-pj .resources a{color:#146d6b;text-decoration:underline;text-underline-offset:4px}.mw-pj .callout{background:#f1f7f4;padding:28px;border:1px solid #d5e2df}.mw-pj .callout h3{margin-bottom:12px}\n@media(max-width:750px){.mw-pj .detail-grid{grid-template-columns:1fr}}\n\n\/* Compact selective source notes *\/\n.mw-pj .worknotes-drawer{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:15px 0}.mw-pj .worknotes-drawer summary{cursor:pointer;color:var(--accent);font-weight:700;font-size:15px}.mw-pj .worknotes-inner{padding:18px 0 7px}.mw-pj .worknotes-inner>p{font-size:13px;color:var(--muted);max-width:800px}.mw-pj .notes-group{padding:15px 0}.mw-pj .notes-group h3{font-family:Arial,Helvetica,sans-serif;font-size:15px;font-weight:700;letter-spacing:0;line-height:1.5;margin-bottom:10px}.mw-pj .notes-group ul{margin:0;padding-left:21px;max-width:950px}.mw-pj .notes-group li{padding:8px 0;line-height:1.55;font-size:14px}.mw-pj .notes-group li p{margin:3px 0 0}.mw-pj .notes-tags{font-size:12px;color:var(--muted);margin-top:2px}.mw-pj .notes-tag{margin-right:8px}.mw-pj .notes-tags a{color:var(--accent);text-decoration:underline;text-underline-offset:3px}\n<\/style>\n<div class=\"mw-pj\" aria-label=\"Florida coral reef communications portfolio\"><nav class=\"nav\" aria-label=\"Project navigation\"><div class=\"wrap navin\"><a href=\"\/?page_id=871\">Overview<\/a><a href=\"\/?page_id=872\">Organizational strategy<\/a><a href=\"\/?page_id=873\">Ongoing communications<\/a><a href=\"\/?page_id=874\">BleachWatch 2027<\/a><a href=\"\/?page_id=875\">Work samples<\/a><\/div><\/nav><nav class=\"subnav\" aria-label=\"Section navigation\"><div class=\"wrap \"><a href=\"\/?page_id=872\">Strategy overview<\/a><span class=\"here\" aria-current=\"page\">Context &#038; evidence<\/span><a href=\"\/?page_id=905\">Audiences &#038; engagement<\/a><a href=\"\/?page_id=906\">Planning &#038; evaluation<\/a><\/div><\/nav><section class=\"hero\"><div class=\"wrap\"><div class=\"crumbs\"><a href=\"\/\">Home<\/a> \/ <a href=\"\/?page_id=871\">Florida&#8217;s Coral Reef<\/a> \/ <a href=\"\/?page_id=872\">Organizational strategy<\/a> \/ CRCP context &#038; evidence<\/div><div class=\"eyebrow\">Organizational strategy \/ evidence<\/div><h1>CRCP context &#038; evidence<\/h1><p class=\"lead\">The published conservation program context, public communications examples, and limits of what an external review can establish.<\/p><div class=\"eyecall\">Source audit recorded \u2022 Employer-facing interpretation in progress<\/div><\/div><\/section><section class=\"section\"><div class=\"wrap\"><h2>What the published material establishes<\/h2><div class=\"detail-grid\"><ul class=\"point-list\"><li><strong>CRCP remit.<\/strong> Public materials describe research, monitoring, management and conservation work along Southeast Florida&#8217;s reef region.<\/li><li><strong>Three relevant outreach goals.<\/strong> The 2020\u20132025 plan includes 2.1 education and awareness, 2.2 partnerships, and 2.3 citizen science; these are standing organizational priorities, not newly invented targets.<\/li><li><strong>Existing communications.<\/strong> Public sources include an Awareness and Appreciation focus area, Reef Resilience information, the Reef Ambassador Initiative, a 2024 Reef Review newsletter, and the BleachWatch program.<\/li><li><strong>Bounded analysis.<\/strong> The portfolio examines how a communicator could support an established program. It does not claim to have identified a DEP staffing gap or performance failure.<\/li><\/ul><div class=\"work-note\"><strong>What the research does not tell us<\/strong><p>Internal workloads, editorial calendars, approvals, reach, audience response, budgets, and performance data are not available through this public review. Their absence is not proof that they do not exist.<\/p><\/div><\/div><\/div><\/section><section class=\"section\"><div class=\"wrap\"><h2>Examples reviewed<\/h2><div class=\"grid\"><a class=\"tile\" href=\"\/?page_id=905\"><div class=\"index\">01<\/div><h3>Education &#038; stewardship<\/h3><p>Existing outreach and the Reef Ambassador Initiative inform what a new communications asset should complement rather than duplicate.<\/p><span class=\"link\">Explore \u2197<\/span><\/a><a class=\"tile\" href=\"\/?page_id=907\"><div class=\"index\">02<\/div><h3>Science &#038; resilience<\/h3><p>Published research and program descriptions provide source material for careful public explanation.<\/p><span class=\"link\">Explore \u2197<\/span><\/a><\/div><p class=\"compact resources\" style=\"margin-top:22px\">Public research starting points: <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/floridadep.gov\/rcp\/coral\">CRCP program<\/a> \u00b7 <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/floridadep.gov\/rcp\/coral\/content\/awareness-and-appreciation-focus-area\">Awareness and Appreciation<\/a> \u00b7 <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/content.govdelivery.com\/accounts\/FLDEP\/bulletins\/3b02d88\">2024 Reef Review<\/a><\/p><\/div><\/section><section class=\"section\"><div class=\"wrap\"><h2>How the audit informs strategy<\/h2><div class=\"panel\"><h3>From observation to communications decisions<\/h3><p>Published program aims and examples help identify potential audience needs and content opportunities. The next step is to select specific audience responses, verify assumptions, and link decisions to the relevant organizational goal.<\/p><\/div><\/div><\/section><section class=\"section\"><div class=\"wrap\"><div class=\"callout\"><h3>Working evidence and next review<\/h3><p class=\"compact\">Internal references: CRCP workbook tabs <strong>1 Situation Audit<\/strong>, <strong>Public Comms Audit<\/strong>, and <strong>6 Sources Assumptions<\/strong>. This material is being organized for the portfolio and is not a claim of an approved DEP strategy or observed communications result. The strategic foundation is substantively complete for this independent exercise. Further work focuses on polished employer-facing presentation and selected content assets.<\/p><\/div><\/div><\/section><section class=\"section worknotes\" id=\"working-records\"><div class=\"wrap\"><details class=\"worknotes-drawer\"><summary>Selected working notes<\/summary><div class=\"worknotes-inner\"><p>These are selected original planning entries, not polished portfolio writing. The full records, source details and qualifiers remain in the planning workbook.<\/p><div class=\"notes-group\"><h3>Organizational situation<\/h3><ul><li><strong>Documented organizational goals<\/strong><p>DEP CRCP 2020\u20132025 Strategic Plan, Education and Outreach: 2.1 education\/awareness; 2.2 partnerships; 2.3 citizen science. These are standing organizational objectives, not yet newly authored communications SMART objectives.<\/p><\/li><li><strong>Situation \/ portfolio rationale<\/strong><p>The case demonstrates how a communications coordinator could support an established reef program&#8217;s ongoing research, education, partner and stewardship activities while coordinating with a separate focused BleachWatch campaign. No documented shortcoming in DEP communications strategy is asserted.<\/p><\/li><li><strong>Public communications baseline<\/strong><p>A limited sample of public materials is available; publicly visible items do not establish complete posting volume, reach, audience comprehension, conversion or current internal performance. No organization-wide communications baseline is claimed.<\/p><\/li><li><strong>Working framing (not alleged problem)<\/strong><p>How can an organizational communications role translate DEP&#8217;s established priorities into coherent recurring public and stakeholder communications? BleachWatch additionally has a focused, already-developed diver recruitment opportunity.<\/p><\/li><li><strong>What this review cannot establish<\/strong><p>No evidence that DEP lacks a strategy, is performing communications poorly, has insufficient staff, requires a rebrand, has approved a new campaign, or needs equal publishing frequency for each program objective.<\/p><\/li><\/ul><\/div><div class=\"notes-group\"><h3>Selected evidence<\/h3><ul><li><strong>E01<\/strong><p>Published CRCP 2020\u20132025 plan includes Education\/Outreach objectives 2.1 education\/awareness, 2.2 partnerships and 2.3 citizen science.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">S01<\/span><\/div><\/li><li><strong>E03<\/strong><p>DEP has an Awareness and Appreciation focus area and public educational\/stewardship content.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">S03<\/span><\/div><\/li><li><strong>E05<\/strong><p>The Reef Ambassador Initiative publicly provides guidance for reef-friendly actions and reporting.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">S05<\/span><\/div><\/li><li><strong>E06<\/strong><p>A published 2024 Southeast Florida Reef Review bulletin shows cross-topic program updates, reef science and citizen-science participation.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">S06<\/span><\/div><\/li><li><strong>E07<\/strong><p>DEP&#8217;s BleachWatch webpage documents observer training and condition reporting within an existing citizen-science program.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">S07<\/span><\/div><\/li><\/ul><\/div><div class=\"notes-group\"><h3>Unverified assumptions<\/h3><ul><li><strong>U01<\/strong><p>Current CRCP communications staffing, team structure and capacity unknown.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">Needs review<\/span><\/div><\/li><li><strong>U02<\/strong><p>Current editorial approvals, scientific fact-checking and publishing authority unknown.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">Needs review<\/span><\/div><\/li><li><strong>U03<\/strong><p>Current newsletter\/social\/web distribution mix and publication frequency not comprehensively audited.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">Needs review<\/span><\/div><\/li><\/ul><\/div><\/div><\/details><\/div><\/section><div class=\"footnav\"><div class=\"wrap\"><p><a href=\"\/?page_id=871\">\u2190 Project overview<\/a> &nbsp;&nbsp; <a href=\"\/?page_id=875#org-samples\">Completed work samples \u2197<\/a><\/p><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>OverviewOrganizational strategyOngoing communicationsBleachWatch 2027Work samples Strategy overviewContext &#038; evidenceAudiences &#038; engagementPlanning &#038; evaluation Home \/ Florida&#8217;s Coral Reef \/ Organizational strategy \/ CRCP context &#038; evidence Organizational strategy \/ evidence CRCP context &#038; evidence The published conservation program context, public communications examples, and limits of what an external review can establish. Source audit recorded \u2022 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":872,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"footnotes":""},"class_list":["post-904","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages\/904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=904"}],"version-history":[{"count":5,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages\/904\/revisions"}],"predecessor-version":[{"id":1005,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages\/904\/revisions\/1005"}],"up":[{"embeddable":true,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages\/872"}],"wp:attachment":[{"href":"https:\/\/mikewaltman.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}