{"id":905,"date":"2026-11-04T18:03:45","date_gmt":"2026-11-04T18:03:45","guid":{"rendered":"https:\/\/mikewaltman.com\/?page_id=905"},"modified":"2026-11-07T00:59:25","modified_gmt":"2026-11-07T00:59:25","slug":"crcp-audiences-engagement","status":"publish","type":"page","link":"https:\/\/mikewaltman.com\/?page_id=905","title":{"rendered":"CRCP audiences &#038; engagement"},"content":{"rendered":"\n<style>\n.mw-pj{--ink:#1a3035;--muted:#53696c;--accent:#146d6b;--line:#d5e2df;--paper:#fbfcfa;--mist:#eaf3f0;font-family:Arial,Helvetica,sans-serif;color:var(--ink);background:var(--paper);font-size:16px;line-height:1.65;width:100vw;max-width:none;margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw);box-sizing:border-box}\n.mw-pj *{box-sizing:border-box}.mw-pj h1,.mw-pj h2,.mw-pj h3,.mw-pj p{margin:0}.mw-pj a{text-decoration:none;color:inherit}.mw-pj a:focus-visible{outline:3px solid #35b6ab;outline-offset:4px}\n.mw-pj .wrap{width:min(1120px,calc(100% - 48px));margin:0 auto}.mw-pj h1,.mw-pj h2,.mw-pj h3{font-family:Georgia,'Times New Roman',serif;font-weight:400;letter-spacing:-.035em;line-height:1.16}.mw-pj h1{font-size:clamp(40px,5.8vw,70px)}.mw-pj h2{font-size:clamp(27px,3.2vw,39px)}.mw-pj h3{font-size:24px}.mw-pj p{color:var(--muted)}\n.mw-pj .nav{background:#fff;border-bottom:1px solid var(--line)}.mw-pj .navin{display:flex;gap:6px;align-items:center;flex-wrap:wrap;padding:13px 0}.mw-pj .navin a,.mw-pj .navin span{font-size:13px;padding:7px 12px;color:var(--muted);border-radius:3px}.mw-pj .navin a:hover{background:#eaf3f0;color:var(--accent)}.mw-pj .navin .active{background:#eaf3f0;color:#115c58;font-weight:700}\n.mw-pj .crumbs{font-size:12px;color:#617978;margin-bottom:14px}.mw-pj .crumbs a{color:var(--accent)}.mw-pj .eyebrow{font-size:11px;text-transform:uppercase;letter-spacing:.17em;font-weight:700;color:#367671;margin-bottom:15px}.mw-pj .hero{background:linear-gradient(112deg,#f2f7f4 0%,#ebf4f0 65%,#d9eae4 100%);border-bottom:1px solid #d8e5df;padding:65px 0 63px}.mw-pj .hero h1{max-width:960px;margin-bottom:20px}.mw-pj .lead{font-size:clamp(17px,2vw,20px);line-height:1.65;max-width:800px}.mw-pj .disclosure{font-size:13px;color:#4c6e6a;max-width:840px;margin-top:24px}.mw-pj .section{padding:62px 0}.mw-pj .section+.section{border-top:1px solid var(--line)}.mw-pj .section h2{margin-bottom:18px}.mw-pj .section-intro{font-size:16px;max-width:750px;margin-bottom:26px}\n.mw-pj .grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}.mw-pj .grid.three{grid-template-columns:repeat(3,minmax(0,1fr))}.mw-pj .tile{display:block;border:1px solid var(--line);background:#fff;padding:27px 28px;min-height:190px;transition:border-color .15s,transform .15s}.mw-pj a.tile:hover{border-color:var(--accent);transform:translateY(-2px)}.mw-pj .index{font-family:Georgia,serif;font-size:25px;color:#5c8e86;margin-bottom:18px}.mw-pj .tile h3{margin-bottom:9px}.mw-pj .tile p{font-size:14px;line-height:1.65}.mw-pj .link{display:inline-block;color:var(--accent);font-weight:700;border-bottom:1px solid var(--accent);margin-top:17px;font-size:13px;padding-bottom:2px}.mw-pj .panel{background:#eaf3f0;padding:32px;border:1px solid #d5e2df}.mw-pj .panel h3{margin-bottom:13px}.mw-pj .panel p{line-height:1.74}.mw-pj .note{font-size:13px}.mw-pj .footnav{background:#1b3b40;color:#fff;padding:38px 0}.mw-pj .footnav p{color:#d2e1df;font-size:14px}.mw-pj .footnav a{color:#fff;text-decoration:underline;text-underline-offset:5px}.mw-pj .smallcaps{font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.13em;color:#367671}.mw-pj .tagline{display:flex;flex-wrap:wrap;gap:9px;margin-top:16px}.mw-pj .tagline span{padding:6px 10px;border:1px solid #c5ded7;color:#2d6660;font-size:12px;background:#f5faf8}\n@media(max-width:800px){.mw-pj .grid.three{grid-template-columns:1fr 1fr}.mw-pj .hero{padding:50px 0}.mw-pj .section{padding:44px 0}}\n@media(max-width:580px){.mw-pj .wrap{width:calc(100% - 32px)}.mw-pj .grid,.mw-pj .grid.three{grid-template-columns:1fr}.mw-pj .navin{gap:0}.mw-pj .navin a,.mw-pj .navin span{padding:7px 8px;font-size:12px}.mw-pj .tile{min-height:0}.mw-pj .hero h1{font-size:43px}.mw-pj .panel{padding:22px}}\n\n.mw-pj .subnav{background:#f2f7f4;border-bottom:1px solid var(--line)}.mw-pj .subnav .wrap{display:flex;flex-wrap:wrap;align-items:center;gap:5px;padding:10px 0}.mw-pj .subnav a,.mw-pj .subnav span{font-size:13px;padding:5px 10px;color:#335e59}.mw-pj .subnav span.here{font-weight:700;background:#dcebe6}.mw-pj .subnav a:hover{color:#146d6b;text-decoration:underline}\n.mw-pj .eyecall{margin-top:22px;display:inline-block;font-size:12px;background:#fff;border:1px solid #c9dfd8;padding:6px 11px;color:#416c66}.mw-pj .detail-grid{display:grid;grid-template-columns:minmax(0,1.4fr) minmax(230px,.6fr);gap:25px;align-items:start}.mw-pj .work-note{padding:22px;background:#eaf3f0;border-left:3px solid #146d6b}.mw-pj .work-note strong{display:block;margin-bottom:8px;font-size:13px;color:#1b3b40}.mw-pj .work-note p{font-size:13px;line-height:1.7}.mw-pj .point-list{list-style:none;margin:0;padding:0}.mw-pj .point-list li{border-top:1px solid #d5e2df;padding:15px 0;color:#415c61}.mw-pj .point-list strong{color:#1a3035}.mw-pj .compact{font-size:14px;line-height:1.75;max-width:820px}.mw-pj .resources a{color:#146d6b;text-decoration:underline;text-underline-offset:4px}.mw-pj .callout{background:#f1f7f4;padding:28px;border:1px solid #d5e2df}.mw-pj .callout h3{margin-bottom:12px}\n@media(max-width:750px){.mw-pj .detail-grid{grid-template-columns:1fr}}\n\n\/* Compact selective source notes *\/\n.mw-pj .worknotes-drawer{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:15px 0}.mw-pj .worknotes-drawer summary{cursor:pointer;color:var(--accent);font-weight:700;font-size:15px}.mw-pj .worknotes-inner{padding:18px 0 7px}.mw-pj .worknotes-inner>p{font-size:13px;color:var(--muted);max-width:800px}.mw-pj .notes-group{padding:15px 0}.mw-pj .notes-group h3{font-family:Arial,Helvetica,sans-serif;font-size:15px;font-weight:700;letter-spacing:0;line-height:1.5;margin-bottom:10px}.mw-pj .notes-group ul{margin:0;padding-left:21px;max-width:950px}.mw-pj .notes-group li{padding:8px 0;line-height:1.55;font-size:14px}.mw-pj .notes-group li p{margin:3px 0 0}.mw-pj .notes-tags{font-size:12px;color:var(--muted);margin-top:2px}.mw-pj .notes-tag{margin-right:8px}.mw-pj .notes-tags a{color:var(--accent);text-decoration:underline;text-underline-offset:3px}\n<\/style>\n<div class=\"mw-pj\" aria-label=\"Florida coral reef communications portfolio\"><nav class=\"nav\" aria-label=\"Project navigation\"><div class=\"wrap navin\"><a href=\"\/?page_id=871\">Overview<\/a><a href=\"\/?page_id=872\">Organizational strategy<\/a><a href=\"\/?page_id=873\">Ongoing communications<\/a><a href=\"\/?page_id=874\">BleachWatch 2027<\/a><a href=\"\/?page_id=875\">Work samples<\/a><\/div><\/nav><nav class=\"subnav\" aria-label=\"Section navigation\"><div class=\"wrap \"><a href=\"\/?page_id=872\">Strategy overview<\/a><a href=\"\/?page_id=904\">Context &#038; evidence<\/a><span class=\"here\" aria-current=\"page\">Audiences &#038; engagement<\/span><a href=\"\/?page_id=906\">Planning &#038; evaluation<\/a><\/div><\/nav><section class=\"hero\"><div class=\"wrap\"><div class=\"crumbs\"><a href=\"\/\">Home<\/a> \/ <a href=\"\/?page_id=871\">Florida&#8217;s Coral Reef<\/a> \/ <a href=\"\/?page_id=872\">Organizational strategy<\/a> \/ CRCP audiences &#038; engagement<\/div><div class=\"eyebrow\">Organizational strategy \/ audiences<\/div><h1>CRCP audiences &#038; engagement<\/h1><p class=\"lead\">A living pool of possible audiences and intermediaries for recurring CRCP communications, with campaign-specific selections kept separate.<\/p><div class=\"eyecall\">36 overlapping candidate groups documented \u2022 Most not researched or prioritized<\/div><\/div><\/section><section class=\"section\"><div class=\"wrap\"><h2>Audience landscape<\/h2><div class=\"grid three\"><div class=\"panel\"><h3>Reef users and communities<\/h3><p>Potential audiences include recreational divers, boaters, fishers, coastal residents, visitors, and other ocean recreationists. A broad category is not itself an approved communications target.<\/p><\/div><div class=\"panel\"><h3>Education and community<\/h3><p>Students, educators, schools, nature centers, museums and environmental groups are possible knowledge audiences or intermediaries, depending on a specific purpose.<\/p><\/div><div class=\"panel\"><h3>Partner and professional networks<\/h3><p>Dive operators, maritime businesses, research institutions, conservation groups and regional organizations may act as messengers or stakeholders when a real relationship and role are established.<\/p><\/div><\/div><\/div><\/section><section class=\"section\"><div class=\"wrap\"><h2>How an audience becomes a communications decision<\/h2><ul class=\"point-list\"><li><strong>Identify the actual response.<\/strong> A brief should define what a particular audience needs to understand or do, not simply list people who could conceivably care about reefs.<\/li><li><strong>Distinguish roles.<\/strong> One organization may be a direct audience, a trusted intermediary, a potential partner, or a source of technical verification. These roles are not interchangeable.<\/li><li><strong>Validate insights.<\/strong> Motivations, barriers, trusted channels and behavior claims remain hypotheses until supported by appropriate research or feedback.<\/li><li><strong>Choose messages within context.<\/strong> The shared Message Library currently has a structure but no approved reusable organizational messages. Do not manufacture completed message families.<\/li><li><strong>Connect to specific work.<\/strong> The BleachWatch audience work is more developed; it has a selected recruitment audience, an intermediary audience and an existing-trained-observer activation audience.<\/li><\/ul><\/div><\/section><section class=\"section\"><div class=\"wrap\"><h2>Related exploration<\/h2><div class=\"grid\"><a class=\"tile\" href=\"\/?page_id=909\"><div class=\"index\">01<\/div><h3>BleachWatch audience strategy<\/h3><p>A worked example of campaign-specific prioritization and audience roles, with source-qualified hypotheses.<\/p><span class=\"link\">Explore \u2197<\/span><\/a><a class=\"tile\" href=\"\/?page_id=907\"><div class=\"index\">02<\/div><h3>Ongoing content planning<\/h3><p>How possible audiences could inform future science, stewardship, and program communications.<\/p><span class=\"link\">Explore \u2197<\/span><\/a><\/div><\/div><\/section><section class=\"section\"><div class=\"wrap\"><div class=\"callout\"><h3>Working evidence and next review<\/h3><p class=\"compact\">Internal reference: CRCP workbook tab <strong>3 Audiences Messages<\/strong>. Entries are candidate groups with provisional role classifications, not proof of audience preferences or partnerships. This material is being organized for the portfolio and is not a claim of an approved DEP strategy or observed communications result. The strategic foundation is substantively complete for this independent exercise. Further work focuses on polished employer-facing presentation and selected content assets.<\/p><\/div><\/div><\/section><section class=\"section worknotes\" id=\"working-records\"><div class=\"wrap\"><details class=\"worknotes-drawer\"><summary>Selected working notes<\/summary><div class=\"worknotes-inner\"><p>These are selected original planning entries, not polished portfolio writing. The full records, source details and qualifiers remain in the planning workbook.<\/p><div class=\"notes-group\"><h3>Possible education and awareness audiences (candidates)<\/h3><ul><li><strong>Divers<\/strong><\/li><li><strong>Recreational boaters<\/strong><\/li><li><strong>Recreational fishermen<\/strong><\/li><li><strong>Beachgoers in areas accessible for shore-based snorkeling or bathing<\/strong><\/li><li><strong>Students<\/strong><\/li><li><strong>Maritime industry (general)<\/strong><\/li><li><strong>Commercial fishermen<\/strong><\/li><li><strong>General public (later segment by motivation when needed)<\/strong><\/li><li><strong>Teachers and educators<\/strong><\/li><li><strong>Coastal residents and waterfront property owners<\/strong><\/li><li><strong>Tourists and visitors<\/strong><\/li><li><strong>Other ocean recreationists (e.g., snorkelers, surfers, kayakers, paddleboarders)<\/strong><\/li><li><strong>Tourism and hospitality businesses<\/strong><\/li><li><strong>Environmental and community organizations<\/strong><\/li><li><strong>Media and journalists<\/strong><\/li><li><strong>Coastal construction and development interests<\/strong><\/li><\/ul><\/div><div class=\"notes-group\"><h3>Potential partner and intermediary groups (candidates)<\/h3><ul><li><strong>Dive operators (shops, instructors, guides, charters)<\/strong><\/li><li><strong>Conservation organizations<\/strong><\/li><li><strong>Schools and school districts<\/strong><\/li><li><strong>Parks and recreation departments<\/strong><\/li><li><strong>Marine research institutions and universities<\/strong><\/li><li><strong>Aquariums, science museums and nature centers<\/strong><\/li><li><strong>Recreational fishing organizations (clubs, charter operators, associations, tournament organizers)<\/strong><\/li><li><strong>Boating organizations (yacht clubs, marinas, boating associations, sailing schools, safety educators)<\/strong><\/li><li><strong>Tourism boards and visitor centers<\/strong><\/li><li><strong>Local businesses and business associations (chambers of commerce, waterfront businesses, marine retailers)<\/strong><\/li><li><strong>Local and county governments (environmental offices, coastal management and recreation programs)<\/strong><\/li><li><strong>State and federal conservation agencies (e.g., FWC and NOAA)<\/strong><\/li><li><strong>Watershed and water-quality organizations<\/strong><\/li><li><strong>Marine construction and maritime industry associations<\/strong><\/li><li><strong>Community outreach networks (neighborhood associations, youth organizations, civic and multilingual groups)<\/strong><\/li><li><strong>Citizen-science and volunteer networks (monitoring groups, cleanup organizers, stewardship programs)<\/strong><\/li><li><strong>Foundations, funders and corporate sponsors<\/strong><\/li><\/ul><\/div><div class=\"notes-group\"><h3>Potential citizen-science audiences (candidates)<\/h3><ul><li><strong>Existing trained BleachWatch observers<\/strong><\/li><li><strong>Possible broader SEAFAN incident reporters \/ community observers<\/strong><\/li><li><strong>Marine-debris monitoring, reporting or cleanup volunteers<\/strong><\/li><\/ul><\/div><div class=\"notes-group\"><h3>Audience strategy rules<\/h3><ul><li><strong>D08 \u00b7 Audience system<\/strong><p>Use a living, broad CRCP audience database spanning potential groups and roles under historical 2.1\u20132.3; no universal ranking or approved message for each entry.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">APPROVED STRUCTURE<\/span><\/div><\/li><li><strong>D09 \u00b7 Brief-specific decisions<\/strong><p>A CAMPAIGN or STANDALONE ASSET brief selects goal(s), purpose, audience roles, specific intended response and any resulting tailored message\/format\/channel\/timing\/metrics. Campaign membership is optional.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">APPROVED RULE<\/span><\/div><\/li><\/ul><\/div><\/div><\/details><\/div><\/section><div class=\"footnav\"><div class=\"wrap\"><p><a href=\"\/?page_id=871\">\u2190 Project overview<\/a> &nbsp;&nbsp; <a href=\"\/?page_id=875#org-samples\">Completed work samples \u2197<\/a><\/p><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>OverviewOrganizational strategyOngoing communicationsBleachWatch 2027Work samples Strategy overviewContext &#038; evidenceAudiences &#038; engagementPlanning &#038; evaluation Home \/ Florida&#8217;s Coral Reef \/ Organizational strategy \/ CRCP audiences &#038; engagement Organizational strategy \/ audiences CRCP audiences &#038; engagement A living pool of possible audiences and intermediaries for recurring CRCP communications, with campaign-specific selections kept separate. 36 overlapping candidate groups [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":872,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"footnotes":""},"class_list":["post-905","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages\/905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=905"}],"version-history":[{"count":5,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages\/905\/revisions"}],"predecessor-version":[{"id":1004,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages\/905\/revisions\/1004"}],"up":[{"embeddable":true,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages\/872"}],"wp:attachment":[{"href":"https:\/\/mikewaltman.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}