{"id":906,"date":"2026-11-04T18:03:48","date_gmt":"2026-11-04T18:03:48","guid":{"rendered":"https:\/\/mikewaltman.com\/?page_id=906"},"modified":"2026-11-07T00:59:21","modified_gmt":"2026-11-07T00:59:21","slug":"crcp-planning-evaluation","status":"publish","type":"page","link":"https:\/\/mikewaltman.com\/?page_id=906","title":{"rendered":"Organizational planning &#038; evaluation"},"content":{"rendered":"\n<style>\n.mw-pj{--ink:#1a3035;--muted:#53696c;--accent:#146d6b;--line:#d5e2df;--paper:#fbfcfa;--mist:#eaf3f0;font-family:Arial,Helvetica,sans-serif;color:var(--ink);background:var(--paper);font-size:16px;line-height:1.65;width:100vw;max-width:none;margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw);box-sizing:border-box}\n.mw-pj *{box-sizing:border-box}.mw-pj h1,.mw-pj h2,.mw-pj h3,.mw-pj p{margin:0}.mw-pj a{text-decoration:none;color:inherit}.mw-pj a:focus-visible{outline:3px solid #35b6ab;outline-offset:4px}\n.mw-pj .wrap{width:min(1120px,calc(100% - 48px));margin:0 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.worknotes-inner>p{font-size:13px;color:var(--muted);max-width:800px}.mw-pj .notes-group{padding:15px 0}.mw-pj .notes-group h3{font-family:Arial,Helvetica,sans-serif;font-size:15px;font-weight:700;letter-spacing:0;line-height:1.5;margin-bottom:10px}.mw-pj .notes-group ul{margin:0;padding-left:21px;max-width:950px}.mw-pj .notes-group li{padding:8px 0;line-height:1.55;font-size:14px}.mw-pj .notes-group li p{margin:3px 0 0}.mw-pj .notes-tags{font-size:12px;color:var(--muted);margin-top:2px}.mw-pj .notes-tag{margin-right:8px}.mw-pj .notes-tags a{color:var(--accent);text-decoration:underline;text-underline-offset:3px}\n<\/style>\n<div class=\"mw-pj\" aria-label=\"Florida coral reef communications portfolio\"><nav class=\"nav\" aria-label=\"Project navigation\"><div class=\"wrap navin\"><a href=\"\/?page_id=871\">Overview<\/a><a href=\"\/?page_id=872\">Organizational strategy<\/a><a href=\"\/?page_id=873\">Ongoing communications<\/a><a href=\"\/?page_id=874\">BleachWatch 2027<\/a><a href=\"\/?page_id=875\">Work samples<\/a><\/div><\/nav><nav class=\"subnav\" aria-label=\"Section navigation\"><div class=\"wrap \"><a href=\"\/?page_id=872\">Strategy overview<\/a><a href=\"\/?page_id=904\">Context &#038; evidence<\/a><a href=\"\/?page_id=905\">Audiences &#038; engagement<\/a><span class=\"here\" aria-current=\"page\">Planning &#038; evaluation<\/span><\/div><\/nav><section class=\"hero\"><div class=\"wrap\"><div class=\"crumbs\"><a href=\"\/\">Home<\/a> \/ <a href=\"\/?page_id=871\">Florida&#8217;s Coral Reef<\/a> \/ <a href=\"\/?page_id=872\">Organizational strategy<\/a> \/ Organizational planning &#038; evaluation<\/div><div class=\"eyebrow\">Organizational strategy \/ operating logic<\/div><h1>Organizational planning &#038; evaluation<\/h1><p class=\"lead\">How a recurring communications program could connect objectives, audiences, delivery, and evidence without inventing DEP operations.<\/p><div class=\"eyecall\">Operating principles established \u2022 Ongoing targets and schedules open<\/div><\/div><\/section><section class=\"section\"><div class=\"wrap\"><h2>A traceable planning sequence<\/h2><div class=\"grid three\"><div class=\"panel\"><h3>1 \u00b7 Purpose<\/h3><p>Start with a documented institutional priority, then select a relevant communications objective and intended audience response.<\/p><\/div><div class=\"panel\"><h3>2 \u00b7 Execution<\/h3><p>Use a brief to specify audience, message, asset or channel, necessary scientific and stakeholder review, and delivery constraints.<\/p><\/div><div class=\"panel\"><h3>3 \u00b7 Learning<\/h3><p>Select evidence that could answer whether the communication reached an appropriate audience or supported its intended response.<\/p><\/div><\/div><\/div><\/section><section class=\"section\"><div class=\"wrap\"><h2>What is established and what remains open<\/h2><ul class=\"point-list\"><li><strong>Approved framework.<\/strong> All three historical Education and Outreach objectives are standing priorities; attention can flex rather than follow arbitrary quotas.<\/li><li><strong>Ongoing objectives.<\/strong> No ongoing-CRCP SMART communications objective, numeric target, baseline or deadline has been approved.<\/li><li><strong>Editorial delivery.<\/strong> The ongoing delivery-plan workbook tab is still a structure for future work, not a real DEP calendar or staffing schedule.<\/li><li><strong>Evaluation.<\/strong> The measurement tab has placeholders and evaluation prompts, but no invented ongoing KPIs or results.<\/li><li><strong>Shared coordination.<\/strong> A single piece of science content may be relevant to both workstreams, but production and outcome claims must not be counted twice.<\/li><\/ul><\/div><\/section><section class=\"section\"><div class=\"wrap\"><h2>Where future evidence will attach<\/h2><div class=\"grid\"><a class=\"tile\" href=\"\/?page_id=907\"><div class=\"index\">A<\/div><h3>Ongoing editorial planning<\/h3><p>A starting point for content choices, audience needs, review, and publishing decisions.<\/p><span class=\"link\">Explore \u2197<\/span><\/a><a class=\"tile\" href=\"\/?page_id=912\"><div class=\"index\">B<\/div><h3>BleachWatch measurement<\/h3><p>A campaign-specific example with a provisional outcome and more developed metric definitions.<\/p><span class=\"link\">Explore \u2197<\/span><\/a><\/div><\/div><\/section><section class=\"section\"><div class=\"wrap\"><div class=\"callout\"><h3>Working evidence and next review<\/h3><p class=\"compact\">Internal references: CRCP workbook tabs <strong>0 Strategic Frame<\/strong>, <strong>2 Objectives<\/strong>, <strong>4 Delivery Plan<\/strong>, <strong>5 Measurement<\/strong>, and <strong>8 Decision Register<\/strong>. This material is being organized for the portfolio and is not a claim of an approved DEP strategy or observed communications result. The strategic foundation is substantively complete for this independent exercise. Further work focuses on polished employer-facing presentation and selected content assets.<\/p><\/div><\/div><\/section><section class=\"section worknotes\" id=\"working-records\"><div class=\"wrap\"><details class=\"worknotes-drawer\"><summary>Selected working notes<\/summary><div class=\"worknotes-inner\"><p>Selected original planning entries, not yet edited for portfolio publication. The complete records and supporting qualifications remain in the original workbook.<\/p><div class=\"notes-group\"><h3>Current objective status<\/h3><ul><li><strong>CURRENT STATUS: No ongoing CRCP communications SMART objective, baseline, numerical target or deadline has been approved. The blank objective rows above are intentional.<\/strong><\/li><li><strong>BleachWatch training-completion target belongs to its own workbook. Any future shared portfolio reporting should avoid double counting and preserve distinct outcomes.<\/strong><\/li><\/ul><\/div><div class=\"notes-group\"><h3>Planning safeguards<\/h3><ul><li><strong>Portfolio evidence<\/strong><p>Employer should be able to trace public source \u2192 interpretation \u2192 approved objective\/decision \u2192 proposed communication \u2192 evaluation.<\/p><\/li><li><strong>Institutional boundaries<\/strong><p>No assumed real DEP team, internal approvals, campaign authority, partner commitments or performance data.<\/p><\/li><li><strong>Measurement boundary<\/strong><p>Do not invent organizational KPIs or baseline changes. BleachWatch measurements remain in its own workbook until integration decisions.<\/p><\/li><li><strong>Simulation disclosure<\/strong><p>Any future simulated data must be labeled PORTFOLIO SIMULATION \u2014 HYPOTHETICAL DATA; NOT DEP OR BLEACHWATCH RESULTS.<\/p><\/li><\/ul><\/div><div class=\"notes-group\"><h3>Evaluation questions<\/h3><ul><li><strong>What was delivered?<\/strong><\/li><li><strong>What audience response was observed?<\/strong><\/li><li><strong>What did the evidence NOT establish?<\/strong><\/li><li><strong>What external factors may have influenced results?<\/strong><\/li><li><strong>What should change next time?<\/strong><\/li><\/ul><\/div><div class=\"notes-group\"><h3>Selected planning decisions<\/h3><ul><li><strong>D11 \u00b7 Editorial integration<\/strong><p>A proposed shared editorial calendar will visibly show ongoing CRCP communications alongside the BleachWatch campaign.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">APPROVED CONCEPT<\/span><\/div><\/li><li><strong>D13 \u00b7 Measurement integration<\/strong><p>Explore one leadership reporting overview with distinct ongoing-CRCP and BleachWatch views, preserving separate measures.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">APPROVED CONCEPT<\/span><\/div><\/li><li><strong>D14 \u00b7 Portfolio item states<\/strong><p>Distinguish produced professional samples, planned\/briefed assets not produced, and concept-only calendar entries.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">APPROVED RULE<\/span><\/div><\/li><\/ul><\/div><\/div><\/details><\/div><\/section><div class=\"footnav\"><div class=\"wrap\"><p><a href=\"\/?page_id=871\">\u2190 Project overview<\/a> &nbsp;&nbsp; <a href=\"\/?page_id=875#org-samples\">Completed work samples \u2197<\/a><\/p><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>OverviewOrganizational strategyOngoing communicationsBleachWatch 2027Work samples Strategy overviewContext &#038; evidenceAudiences &#038; engagementPlanning &#038; evaluation Home \/ Florida&#8217;s Coral Reef \/ Organizational strategy \/ Organizational planning &#038; evaluation Organizational strategy \/ operating logic Organizational planning &#038; evaluation How a recurring communications program could connect objectives, audiences, delivery, and evidence without inventing DEP operations. Operating principles established \u2022 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":872,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"footnotes":""},"class_list":["post-906","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages\/906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=906"}],"version-history":[{"count":5,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages\/906\/revisions"}],"predecessor-version":[{"id":1003,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages\/906\/revisions\/1003"}],"up":[{"embeddable":true,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages\/872"}],"wp:attachment":[{"href":"https:\/\/mikewaltman.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}