{"id":911,"date":"2026-11-04T18:04:13","date_gmt":"2026-11-04T18:04:13","guid":{"rendered":"https:\/\/mikewaltman.com\/?page_id=911"},"modified":"2026-11-07T01:00:08","modified_gmt":"2026-11-07T01:00:08","slug":"bleachwatch-channels-implementation","status":"publish","type":"page","link":"https:\/\/mikewaltman.com\/?page_id=911","title":{"rendered":"BleachWatch channels &#038; implementation"},"content":{"rendered":"\n<style>\n.mw-pj{--ink:#1a3035;--muted:#53696c;--accent:#146d6b;--line:#d5e2df;--paper:#fbfcfa;--mist:#eaf3f0;font-family:Arial,Helvetica,sans-serif;color:var(--ink);background:var(--paper);font-size:16px;line-height:1.65;width:100vw;max-width:none;margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw);box-sizing:border-box}\n.mw-pj *{box-sizing:border-box}.mw-pj h1,.mw-pj h2,.mw-pj h3,.mw-pj p{margin:0}.mw-pj a{text-decoration:none;color:inherit}.mw-pj a:focus-visible{outline:3px solid #35b6ab;outline-offset:4px}\n.mw-pj .wrap{width:min(1120px,calc(100% - 48px));margin:0 auto}.mw-pj h1,.mw-pj h2,.mw-pj h3{font-family:Georgia,'Times New Roman',serif;font-weight:400;letter-spacing:-.035em;line-height:1.16}.mw-pj h1{font-size:clamp(40px,5.8vw,70px)}.mw-pj h2{font-size:clamp(27px,3.2vw,39px)}.mw-pj h3{font-size:24px}.mw-pj p{color:var(--muted)}\n.mw-pj .nav{background:#fff;border-bottom:1px solid var(--line)}.mw-pj .navin{display:flex;gap:6px;align-items:center;flex-wrap:wrap;padding:13px 0}.mw-pj .navin a,.mw-pj .navin span{font-size:13px;padding:7px 12px;color:var(--muted);border-radius:3px}.mw-pj .navin a:hover{background:#eaf3f0;color:var(--accent)}.mw-pj .navin .active{background:#eaf3f0;color:#115c58;font-weight:700}\n.mw-pj .crumbs{font-size:12px;color:#617978;margin-bottom:14px}.mw-pj .crumbs a{color:var(--accent)}.mw-pj .eyebrow{font-size:11px;text-transform:uppercase;letter-spacing:.17em;font-weight:700;color:#367671;margin-bottom:15px}.mw-pj .hero{background:linear-gradient(112deg,#f2f7f4 0%,#ebf4f0 65%,#d9eae4 100%);border-bottom:1px solid #d8e5df;padding:65px 0 63px}.mw-pj .hero h1{max-width:960px;margin-bottom:20px}.mw-pj .lead{font-size:clamp(17px,2vw,20px);line-height:1.65;max-width:800px}.mw-pj .disclosure{font-size:13px;color:#4c6e6a;max-width:840px;margin-top:24px}.mw-pj .section{padding:62px 0}.mw-pj .section+.section{border-top:1px solid var(--line)}.mw-pj .section h2{margin-bottom:18px}.mw-pj .section-intro{font-size:16px;max-width:750px;margin-bottom:26px}\n.mw-pj .grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}.mw-pj .grid.three{grid-template-columns:repeat(3,minmax(0,1fr))}.mw-pj .tile{display:block;border:1px solid var(--line);background:#fff;padding:27px 28px;min-height:190px;transition:border-color .15s,transform .15s}.mw-pj a.tile:hover{border-color:var(--accent);transform:translateY(-2px)}.mw-pj .index{font-family:Georgia,serif;font-size:25px;color:#5c8e86;margin-bottom:18px}.mw-pj .tile h3{margin-bottom:9px}.mw-pj .tile p{font-size:14px;line-height:1.65}.mw-pj .link{display:inline-block;color:var(--accent);font-weight:700;border-bottom:1px solid var(--accent);margin-top:17px;font-size:13px;padding-bottom:2px}.mw-pj .panel{background:#eaf3f0;padding:32px;border:1px solid #d5e2df}.mw-pj .panel h3{margin-bottom:13px}.mw-pj .panel p{line-height:1.74}.mw-pj .note{font-size:13px}.mw-pj .footnav{background:#1b3b40;color:#fff;padding:38px 0}.mw-pj .footnav p{color:#d2e1df;font-size:14px}.mw-pj .footnav a{color:#fff;text-decoration:underline;text-underline-offset:5px}.mw-pj .smallcaps{font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.13em;color:#367671}.mw-pj .tagline{display:flex;flex-wrap:wrap;gap:9px;margin-top:16px}.mw-pj .tagline span{padding:6px 10px;border:1px solid #c5ded7;color:#2d6660;font-size:12px;background:#f5faf8}\n@media(max-width:800px){.mw-pj .grid.three{grid-template-columns:1fr 1fr}.mw-pj .hero{padding:50px 0}.mw-pj .section{padding:44px 0}}\n@media(max-width:580px){.mw-pj .wrap{width:calc(100% - 32px)}.mw-pj .grid,.mw-pj .grid.three{grid-template-columns:1fr}.mw-pj .navin{gap:0}.mw-pj .navin a,.mw-pj .navin span{padding:7px 8px;font-size:12px}.mw-pj .tile{min-height:0}.mw-pj .hero h1{font-size:43px}.mw-pj .panel{padding:22px}}\n\n.mw-pj .subnav{background:#f2f7f4;border-bottom:1px solid var(--line)}.mw-pj .subnav .wrap{display:flex;flex-wrap:wrap;align-items:center;gap:5px;padding:10px 0}.mw-pj .subnav a,.mw-pj .subnav span{font-size:13px;padding:5px 10px;color:#335e59}.mw-pj .subnav span.here{font-weight:700;background:#dcebe6}.mw-pj .subnav a:hover{color:#146d6b;text-decoration:underline}\n.mw-pj .eyecall{margin-top:22px;display:inline-block;font-size:12px;background:#fff;border:1px solid #c9dfd8;padding:6px 11px;color:#416c66}.mw-pj .detail-grid{display:grid;grid-template-columns:minmax(0,1.4fr) minmax(230px,.6fr);gap:25px;align-items:start}.mw-pj .work-note{padding:22px;background:#eaf3f0;border-left:3px solid #146d6b}.mw-pj .work-note strong{display:block;margin-bottom:8px;font-size:13px;color:#1b3b40}.mw-pj .work-note p{font-size:13px;line-height:1.7}.mw-pj .point-list{list-style:none;margin:0;padding:0}.mw-pj .point-list li{border-top:1px solid #d5e2df;padding:15px 0;color:#415c61}.mw-pj .point-list strong{color:#1a3035}.mw-pj .compact{font-size:14px;line-height:1.75;max-width:820px}.mw-pj .resources a{color:#146d6b;text-decoration:underline;text-underline-offset:4px}.mw-pj .callout{background:#f1f7f4;padding:28px;border:1px solid #d5e2df}.mw-pj .callout h3{margin-bottom:12px}\n@media(max-width:750px){.mw-pj .detail-grid{grid-template-columns:1fr}}\n\n\/* Compact selective source notes *\/\n.mw-pj .worknotes-drawer{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:15px 0}.mw-pj .worknotes-drawer summary{cursor:pointer;color:var(--accent);font-weight:700;font-size:15px}.mw-pj .worknotes-inner{padding:18px 0 7px}.mw-pj .worknotes-inner>p{font-size:13px;color:var(--muted);max-width:800px}.mw-pj .notes-group{padding:15px 0}.mw-pj .notes-group h3{font-family:Arial,Helvetica,sans-serif;font-size:15px;font-weight:700;letter-spacing:0;line-height:1.5;margin-bottom:10px}.mw-pj .notes-group ul{margin:0;padding-left:21px;max-width:950px}.mw-pj .notes-group li{padding:8px 0;line-height:1.55;font-size:14px}.mw-pj .notes-group li p{margin:3px 0 0}.mw-pj .notes-tags{font-size:12px;color:var(--muted);margin-top:2px}.mw-pj .notes-tag{margin-right:8px}.mw-pj .notes-tags a{color:var(--accent);text-decoration:underline;text-underline-offset:3px}\n<\/style>\n<div class=\"mw-pj\" aria-label=\"Florida coral reef communications portfolio\"><nav class=\"nav\" aria-label=\"Project navigation\"><div class=\"wrap navin\"><a href=\"\/?page_id=871\">Overview<\/a><a href=\"\/?page_id=872\">Organizational strategy<\/a><a href=\"\/?page_id=873\">Ongoing communications<\/a><a href=\"\/?page_id=874\">BleachWatch 2027<\/a><a href=\"\/?page_id=875\">Work samples<\/a><\/div><\/nav><nav class=\"subnav\" aria-label=\"Campaign navigation\"><div class=\"wrap \"><a href=\"\/?page_id=874\">Campaign overview<\/a><a href=\"\/?page_id=908\">Strategy<\/a><a href=\"\/?page_id=909\">Audiences<\/a><a href=\"\/?page_id=910\">Messaging<\/a><span class=\"here\" aria-current=\"page\">Channels<\/span><a href=\"\/?page_id=912\">Measurement<\/a><a href=\"\/?page_id=913\">Research<\/a><\/div><\/nav><section class=\"hero\"><div class=\"wrap\"><div class=\"crumbs\"><a href=\"\/\">Home<\/a> \/ <a href=\"\/?page_id=871\">Florida&#8217;s Coral Reef<\/a> \/ <a href=\"\/?page_id=874\">BleachWatch 2027<\/a> \/ Channels &#038; implementation<\/div><div class=\"eyebrow\">BleachWatch \/ communications execution<\/div><h1>Channels &#038; implementation<\/h1><p class=\"lead\">A proposed communications pathway connecting diver-facing content, dive-industry outreach, earned media, approvals, and timing.<\/p><span class=\"eyecall\">Channel strategy recorded \u2022 Events, partners, and production still to verify<\/span><\/div><\/section><section class=\"section\"><div class=\"wrap\"><h2>Distribution approach<\/h2><div class=\"grid\"><div class=\"panel\"><h3>Program-owned and direct communications<\/h3><p>A reliable central information pathway should explain the opportunity, show verified training details, and direct eligible divers toward enrollment. Program-owned channels provide a consistent source; actual publication authority is hypothetical.<\/p><\/div><div class=\"panel\"><h3>Dive-community channels<\/h3><p>Participating dive operators, instructors and related networks could provide trusted access to active local divers. Real cooperation, channel selection and placement require individual confirmation.<\/p><\/div><\/div><\/div><\/section><section class=\"section\"><div class=\"wrap\"><h2>Earned-media approach<\/h2><div class=\"detail-grid\"><ul class=\"point-list\"><li><strong>Hyperlocal pre-event coverage.<\/strong> A suitable local outlet could report on a confirmed training event and practical enrollment opportunity before the event.<\/li><li><strong>Early-session reporting.<\/strong> Journalists could be invited to observe an early training session, subject to real access, host agreement, permissions and useful visual opportunities.<\/li><li><strong>Regional awareness.<\/strong> A separate regional angle may emphasize reef conditions and multiple confirmed training routes across the four-county area.<\/li><li><strong>Newsworthiness test.<\/strong> A generic \u201cnew partnership\u201d story is weak if similar operator relationships and coverage already exist. The earlier hypothetical press-release angle needs review before final publication.<\/li><\/ul><div class=\"work-note\"><strong>No events or coverage claimed<\/strong><p>Training sites, dates, cooperating operators, registration links, interview access, quote approvals, press coverage and performance outcomes are not confirmed in this mock case.<\/p><\/div><\/div><\/div><\/section><section class=\"section\"><div class=\"wrap\"><h2>Proposed workflow<\/h2><div class=\"grid three\"><div class=\"panel\"><h3>Before launch<\/h3><p>Confirm program facts, training and reporting routes, editorial\/review needs, potential partners, content briefs and practical timing.<\/p><\/div><div class=\"panel\"><h3>Recruitment window<\/h3><p>Coordinate relevant education and recruitment materials, targeted outreach and referral routes. May 1\u2013July 15, 2027 is a provisional planning window.<\/p><\/div><div class=\"panel\"><h3>Conditional activation<\/h3><p>If elevated thermal stress warrants, provide accurate guidance to already-trained observers through verified channels, potentially July\u2013September 2027.<\/p><\/div><\/div><\/div><\/section><section class=\"section\"><div class=\"wrap\"><h2>Existing asset backlog<\/h2><div class=\"grid\"><div class=\"panel\"><h3>AST-0001 \u00b7 Press release \u2014 Briefed<\/h3><p>A proposed campaign-launch release has a headline, news logic and planning work; it is not a reviewed final release. The \u201cnew partnership\u201d angle warrants reconsideration.<\/p><\/div><div class=\"panel\"><h3>AST-0002 \u00b7 Recruitment landing page \u2014 Concept<\/h3><p>A proposed diver-facing campaign information page with a clear, verified training pathway.<\/p><\/div><div class=\"panel\"><h3>AST-0003 \u00b7 Dive-business email \u2014 Draft<\/h3><p>A working stakeholder outreach draft exists; final employer-facing review remains outstanding.<\/p><\/div><div class=\"panel\"><h3>AST-0004 \u00b7 Diver recruitment email \u2014 Concept<\/h3><p>A potential direct recruitment email\/newsletter; audience access and distribution are not established.<\/p><\/div><\/div><p class=\"compact\" style=\"margin-top:20px\">These are <strong>internal asset statuses<\/strong>, not public finished work samples. Once polished, each sample will appear in the shared <a style=\"color:#146d6b;text-decoration:underline\" href=\"\/?page_id=875\">Work Samples library<\/a> and link back to the appropriate campaign decisions.<\/p><\/div><\/section><section class=\"section\"><div class=\"wrap\"><h2>Working sources and review status<\/h2><div class=\"callout\"><h3>Traceable working material<\/h3><p class=\"compact\">BleachWatch workbook: <strong>4 Delivery Plan<\/strong>, <strong>7 Portfolio Package<\/strong> (media and content decisions), <strong>8 Campaign Decision Index<\/strong>; CRCP shared <strong>14 Asset Index<\/strong>; Airtable prototype Assets records AST-0001\u20130004. These are independent practice decisions and research notes, not DEP-approved arrangements or actual 2027 program results. The campaign strategy is substantively complete for this portfolio exercise; the remaining work is final presentation polish and production of selected communications assets.<\/p><\/div><\/div><\/section><section class=\"section worknotes\" id=\"working-records\"><div class=\"wrap\"><details class=\"worknotes-drawer\"><summary>Selected working notes<\/summary><div class=\"worknotes-inner\"><p>Selected original BleachWatch workbook decisions and drafts, not final employer-facing copy. The complete source, assumptions and asset backlog remain in the planning workbook.<\/p><div class=\"notes-group\"><h3>Campaign delivery stages<\/h3><ul><li><strong>Recruitment \u2014 planning<\/strong><p>Deploy hybrid recruitment through owned\/direct and partner-led channels<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">2027-05-01 \u00b7 2027-07-15<\/span><\/div><\/li><li><strong>Thermal-stress activation<\/strong><p>Deploy existing-observer reminder messaging when thermal stress warrants<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">~2027-07-01 \u00b7 2027-09-30 or as conditions require<\/span><\/div><\/li><li><strong>Recruitment \u2014 campaign launch<\/strong><p>Plan event-driven earned media for proposed 2027 BleachWatch trainings; prepare pre-event local outreach and broader regional outreach after schedules\/partners are grounded<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">Before \/ at start of 2027 recruitment window \u00b7 TBD<\/span><\/div><\/li><li><strong>Preparation<\/strong><p>Develop and roll out approved, interlinked content for the four priority diver information needs; pre-seed co-created or ready-made content with partner dive operators; coordinate flexible partner posting windows, personalized reshares, scientific review, comment support and revisions.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">Before hypothetical 2027 recruitment \u00b7 Through recruitment window (provisional)<\/span><\/div><\/li><li><strong>Preparation<\/strong><p>Prepare and check the minimum viable interconnected information foundation; give partners a ready-made kit and proposed posting windows in advance; launch education and recruitment together, then distribute follow-up content steadily and revise based on questions\/performance<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">Before hypothetical recruitment launch \u00b7 Core content at\/before launch week; ongoing coordinated distribution afterward<\/span><\/div><\/li><li><strong>Preparation<\/strong><p>Define integrated measurement system with internal program input; establish training\/referral questions, partner\/platform tracking, asset\u2013placement\u2013metric records, weekly syntheses and leadership access to governed dashboard.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">Before hypothetical 2027 launch \u00b7 Weekly Monday reviews through recruitment; milestone and post-season follow-up<\/span><\/div><\/li><li><strong>Afterward<\/strong><p>Review observer reporting patterns separately for newly trained and previously trained observers; analyze authorized opportunity\/barrier questionnaire and frame conclusions without attributing ecological impact to communications.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">After hypothetical 2027 stress season \u00b7 End-of-season review<\/span><\/div><\/li><\/ul><\/div><div class=\"notes-group\"><h3>Writing samples and prospective assets<\/h3><ul><li><strong>Approved Lesson 2 asset: hypothetical 2027 campaign-launch press release<\/strong><p>Mock launch announcement: ahead of the 2027 summer thermal-stress season, Florida DEP launches a coordinated BleachWatch recruitment effort with Southeast Florida dive-industry partners to recruit recreational divers into coral monitoring. Recent\/past thermal stress supplies urgency; the new partnership and concrete public role supply the news. All partner names, commitments and quotes must be clearly hypothetical\/placeholders unless independently confirmed.\n\nLESSON 3 REVIEW FLAG (deferred): Pre-existing BleachWatch training partnerships and prior media coverage weaken a generic &#8216;new partnership&#8217; news hook. Reconsider the release later against specific training events and a substantive, credible multi-county opportunity. Mock events, partners and quotes remain hypothetical; working-draft status unchanged.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">Working draft complete \u2014 final employer-facing review pending<\/span><\/div><\/li><li><strong>Approved Lesson 2 press-release headline<\/strong><p>Florida DEP and dive operators partner to recruit divers to monitor vulnerable reefs<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">Approved<\/span><\/div><\/li><li><strong>Approved Lesson 2 asset: dive-business outreach email<\/strong><p>Partner-facing outreach asking dive shops\/instructors\/charters to help connect customers and students with BleachWatch training; conservation\/science contribution leads, with customer-experience, stewardship identity and partner recognition as secondary benefits.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">Working draft complete \u2014 final employer-facing review pending<\/span><\/div><\/li><li><strong>Potential future asset: recreational-diver recruitment newsletter\/email<\/strong><p>Direct recruitment email\/newsletter supporting the landing page and training CTA.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">High priority for later<\/span><\/div><\/li><li><strong>Potential future asset: dive-partner one-pager\/toolkit<\/strong><p>Potential integrated toolkit: ready-to-share, fact-checked training\/science copy; current referral links, FAQs and response\/escalation facts; suggested but mutually agreed posting cadence\/windows; invitation to co-create; partner review\/approval of uses of their business or staff; options to personalize reshares of program posts; distinct DEP\/SEAFAN scientific\/brand approvals and permissions. Assess against Lesson 4\/5 overlap after Advanced.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">Existing candidate \u2014 defer until after Advanced<\/span><\/div><\/li><\/ul><\/div><div class=\"notes-group\"><h3>Earned-media approach<\/h3><ul><li><strong>LESSON 3 \u2014 earned media role<\/strong><p>Media is a supporting recruitment channel, not the primary channel. Success is qualified campaign-referred divers completing BleachWatch observer training, not merely press coverage.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">Agreed<\/span><\/div><\/li><li><strong>Local news hook<\/strong><p>Potential seasonal heat stress\/bleaching risk + a local dive business taking concrete action to help divers train to monitor reef conditions. Monitoring does not prevent bleaching. Do not claim a specific future bleaching event without forecasting evidence.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">Agreed<\/span><\/div><\/li><li><strong>Timing \u2014 advance coverage first<\/strong><p>First priority: secure local coverage before training events to drive registrations to specific sessions. Required event logistics and registration link must be verified before actual promotion; all 2027 events currently hypothetical.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">Agreed<\/span><\/div><\/li><li><strong>Hyperlocal media approach<\/strong><p>Target community publications and local broadcasters around individual training sites and operator partners; center the local host, specific training and local registration opportunity.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">Agreed<\/span><\/div><\/li><li><strong>Regional media approach<\/strong><p>Approach wider Southeast Florida outlets for seasonal reef-monitoring awareness, role of dive operators and the collection of training options spanning Martin, Palm Beach, Broward and Miami-Dade counties. Complement rather than duplicate local pitches.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">Agreed<\/span><\/div><\/li><\/ul><\/div><div class=\"notes-group\"><h3>Content and partner distribution<\/h3><ul><li><strong>Social distribution role and channel hierarchy<\/strong><p>Prioritize dive operators and credible dive-community accounts as amplification partners; DEP\/SEAFAN owned channels support direct recruitment. General conservation partners are lower priority absent evidence they reach active Southeast Florida reef divers. Social augments rather than replaces the wider recruitment mix.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">Agreed \u2014 subject to audience validation<\/span><\/div><\/li><li><strong>Initial content balance and CTAs<\/strong><p>Initial broadly even split between direct recruitment and science-informed educational content, reinforced with instructor\/observer videos. All formats carry relevant, prominent training calls-to-action without making every post a repetitive sales appeal; adapt messaging\/format by partner and platform.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">Provisional content mix<\/span><\/div><\/li><li><strong>Audience information needs \u2014 four clusters<\/strong><p>Identify and validate: (1) coral vulnerability, risks, what is at stake, and how observations contribute to research\/monitoring; (2) training topics, duration, format, cost, eligibility, registration and any ongoing obligations; (3) what incorporating observations into an ordinary recreational dive is actually like; (4) visual examples, confidence in reporting and where observers can obtain support. Avoid substituting introductory examples for actual training or implying diagnosis certainty.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">Provisionally agreed \u2014 official details\/audience needs to verify<\/span><\/div><\/li><li><strong>Modular interconnected content architecture<\/strong><p>Each item must stand alone for its primary purpose while linking contextually to the other information categories and a suitable primary CTA. Divers can enter through education, personal experience, practical logistics or direct recruitment; do not force a linear funnel or overload every asset with everything.<\/p><div class=\"notes-tags\"><span class=\"notes-tag\">Provisionally agreed<\/span><\/div><\/li><\/ul><\/div><\/div><\/details><\/div><\/section><div class=\"footnav\"><div class=\"wrap\"><p><a href=\"\/?page_id=874\">\u2190 BleachWatch campaign overview<\/a> &nbsp;&nbsp; <a href=\"\/?page_id=875#bleachwatch-samples\">Work samples \u2197<\/a><\/p><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>OverviewOrganizational strategyOngoing communicationsBleachWatch 2027Work samples Campaign overviewStrategyAudiencesMessagingChannelsMeasurementResearch Home \/ Florida&#8217;s Coral Reef \/ BleachWatch 2027 \/ Channels &#038; implementation BleachWatch \/ communications execution Channels &#038; implementation A proposed communications pathway connecting diver-facing content, dive-industry outreach, earned media, approvals, and timing. Channel strategy recorded \u2022 Events, partners, and production still to verify Distribution approach Program-owned and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":874,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"footnotes":""},"class_list":["post-911","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages\/911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=911"}],"version-history":[{"count":5,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages\/911\/revisions"}],"predecessor-version":[{"id":1010,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages\/911\/revisions\/1010"}],"up":[{"embeddable":true,"href":"https:\/\/mikewaltman.com\/index.php?rest_route=\/wp\/v2\/pages\/874"}],"wp:attachment":[{"href":"https:\/\/mikewaltman.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}