Independent conservation communications project
Florida’s Coral Reef
An independent conservation communications strategy and campaign portfolio: organizational planning, ongoing science and stewardship communications, and a focused BleachWatch 2027 recruitment campaign.
Independent hypothetical portfolio project. Not affiliated with, commissioned by, or endorsed by the Florida Department of Environmental Protection.
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Organizational strategy
A developed parent framework rooted in published program priorities and evidence.
Explore section ↗Ongoing communications
A developed strategy for public education, reef science, stewardship and coordinated distribution.
Explore section ↗BleachWatch 2027
A developed hypothetical recruitment campaign with defined audiences, objectives, messaging and evaluation.
Explore section ↗Work samples
The June planning case study and a curated library for five forthcoming content samples.
Explore section ↗How the pieces connect
One organizational framework, two workstreams
The parent CRCP communications strategy guides recurring communications and the focused BleachWatch campaign. The June editorial calendar demonstrates coordination between the two workstreams; selected writing samples will link back to the strategies as they are finished.
Editorial planning example
From strategy to coordinated content
The June 2027 Integrated Editorial Calendar connects reef education, science communication, stewardship and a seasonal recruitment campaign. Eight editorial subjects inform a five-week proposed schedule, with 21 publishing, outreach, distribution and coordination activities. It is an illustrative plan, not a record of real DEP publication.
View the integrated editorial calendar
See the subjects, audiences, distribution choices and provisional production approach behind the writing samples.
Explore editorial planning ↗Evidence and limitations
The work uses publicly available information about Florida DEP’s Coral Reef Conservation Program. The 2020–2025 strategic plan is treated as a historical published source, not an assumed current strategy. Proposed 2027 actions, partnerships, targets, and evaluation methods are illustrative; no implementation or results are claimed.
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